- By: Ricky Hayes August 29, 2020
The Best Ecommerce Marketing Strategies For Your Shopify Store (And Those To Avoid)
Awareness is important for any business. Your ecommerce marketing strategy deals with how you get the word out there. For ecommerce stores, there are very many ways to market one. Most will bring results, but the quality and quantity will vary.
The issue is that when you get it wrong, you usually have to start afresh. What’s more worrying is that nearly any strategy can seem very successful at the start. But if you trust your e-commerce marketing strategy, back it up with a high converting store.
Use a high converting Shopify theme like Debutify that has powerful add-ons to help you limit things like abandoned carts. Download Debutify today for free to get more sales from the people you market your Shopify store to.
Here are some of the best ecommerce marketing strategies, and a few of those to avoid too:
Write And Guest Post
Pick a website related to your business and write some articles for them. Preferably something you know a lot about. Find a way to tie a part of it to your business. Then you can slip in some links to your store.
You can do the same, but for blogs that need content marketing work done for them. All you have to do is provide value and be unique.
Seek Reviews Through Free Products
There are many large online communities that are trusted to have quality reviews. Get on there and give out some products. It can be costly, but once you get good reviews, you can share them on your store.
You may also receive some good traffic from these sites. This doesn’t have to be through an actual link click as some go through these sites for recommendations.
Check out this list of some of the best review websites.
Consider the reverse of this too. Here, you testify about other companies’ good products and services. An easy way is to pick services you use in relation to your business.
An example is a barcode scanner. You may use these in your business, and also sell them. If you have one to say good things about, submit a testimonial to the makers.
They just might direct some shoppers to you if they post your submission. A good theme will help you present all these reviews properly and get closer to a sale. Download the free Debutify theme to achieve that.
Grow Your Email List
Shoppers who have already visited the store, or even bought, are easier to sell to. Get as many email addresses as you can from visitors. With the data on their behavior, you can craft different messages for them.
Email marketing done right will help you do more than send a message. You build a relationship overtime. Just always have the right information to offer. Discounts for the savers. Availability notifications for products recently out of stock.
Reminders about wishlists and abandoned carts. Speak the customer’s language and the next sale will be around the corner.
Tune Up Your Keywords
Use services like Ahrefs to know the most used words for searches about your kind of products. Test them in searches and see where you appear.
Get the content on your pages to resemble these words. Work on your internal links too. Repeat the searches until you get higher up in the results. Here’s some more good advice about SEO.
Get Mentioned By Producers
If you have some products from big brands, there are a lot of eyes on those manufacturers’ sites. Pick some products you know you can sell well. Top up with excellent customer support.
Once your numbers are up, collect some reviews too. Take this information to these big manufacturers and ask them to link you. This is basically putting you on their “Retailers” list or “Where to buy” section.
If you’re moving products fast and keeping their name high, you just might get listed. This gives more buyers confidence knowing that the makers of the product trust you to get it to them properly.
Be Present On Social Media
Create pages for your ecommerce store on social networks. Focus more on those with large chunks of your target market. Use impressive graphics for your posts. Ask questions (polls) and invite them too. Chat with followers.
Go beyond information campaigns about your store offers. One part of marketing is the product. The other is the place. Start business accounts and position your products for sale there.
Facebook, Instagram and Pinterest all have options that enable you to sell directly to customers.
Make Resourceful Material
Think of some of the things people would like to know about your store products. Add a list of personalities they want to hear from. For example, you might have listed a lot of kitchenware.
Reach out to a top chef. Record a video of them giving tips on how to use these items. If you have the budget, you can go all-out with a BBQ session and such.
With a good result, they will share the links to this piece hosted on your site. These resources can be shopping guides, top 10 lists, demonstration videos etc.
To host all these pieces alongside your listings, you have to make constant changes to your store. Get everything in the right place with a theme that maximizes design.
The Debutify theme is plug and play (no coding required at all) and comes with plenty of powerful, customizable features for your Shopify store. Download Debutify today – it’s completely free!
Now that you know what works well, let’s remind you of what to avoid:
Stop Marketing Articles
It’s that trick where you write one article and give it to a lot of websites through an automated distributor. Many sites don’t want what everyone else already has.
More importantly, search engines are getting better at sniffing out this kind of cheap stuff. Sometimes it’s better to focus on one big fish.
Leave Comment Sections
A lot of people in blog comment sections are there for some interesting conversation. They didn’t come to shop.
If they do see your link, they’ll probably save it somewhere for later. Or they’ll open it and continue with what they were doing.
The more time before they take action, the more likely they are to forget. On top of that, search engines don’t give these kinds of link posts good rankings.
Maybe in a forum where it’s introduced as part of a discussion, it might work. Outside of that, it’s a really long shot.
Print Less Ads
Ads in print media get attention, but not necessarily a fast response. Say you saw it in the papers on your way to work. Then saw something else on your PC screen at work, with the link available to click.
The one on your screen takes less effort. Besides, it’s much harder to measure their effect. The publisher may say whatever they have to so they can get your money. For a digital ad, there are enough tools to tell the truth.
Avoid “Churn and Burn” Firms
This is what these cheap SEO and digital marketing services do; they basically use shortcut methods to get you some quick numbers.
They will hijack hashtags, change keywords to unrelated topics, use inactive accounts for fake clicks and shares etc. Most of what they do is get you in front of the wrong eyes. Or even worse, shove you at anyone relentlessly.
No care for direction and frequency. Once people realize that you’re not the result they wanted, the traffic dips. They rob you of a chance to start slow and earn people’s attention. Even those initially interested are put off.
Reduce Reciprocated Links
You may already know about that “can we swap links” email. It’s not bad for you to get your site to link to someone else’s, and have them do the same. But it doesn’t help those who were looking for one and not the other.
And when you over do it, search engines like Google will easily notice and counter it. Here is more on the downside of reciprocal linking.
Effective marketing strategies don’t just get you traffic. They get you the kind of traffic you want. This means that you have to gain a good understanding of the customer you are targeting.
It’s also not enough to just be present in a space. Move on to how you present. There should be credible and positive opinions about your store.
Another thing to keep in mind about good marketing strategies is the ease of measuring their success. When your store does better, don’t just assume it’s your strategy. Learn about different analytics tools and how to process their results.
Lastly, your strategies will go to waste if your store isn’t well set up to convert. To make sure all your pages are engaging and everything is well-placed, get a solid theme. Click here to get Debutify, the highest converting free Shopify theme – it’s completely free!