The Best Ecommerce Analytics Substitutes For Google Analytics
  • By: Ricky Hayes October 20, 2020

The Best Ecommerce Analytics Substitutes For Google Analytics

To make effective changes to your store, you need to be able to analyze how every aspect is performing. A popular tool for gaining insight into the traffic you receive is Google Analytics. But this isn’t the only available option.

You may find yourself having to use some other tools depending on what kind of analysis you’re trying to make. Whatever tools you choose, they should be able to integrate properly with your store’s site.

With a theme like Debutify, you can easily combine these tools to manage your analytics-driven changes easily. Download the free high-converting Shopify theme to get more out of your analytics.

Here is a list of some of the top alternatives to Google Analytics and what you need to know about them:


One of the main features of this option is the ability to zoom in on individual visitors. It helps you have a full picture of their journey as they interact with your business. You can see all the conversions along the way, and the stages at which they happened. This comes in handy when you want to evaluate the customer’s value to your business.

You can use the analysis to determine average revenue, lifetime value etc.


This tool is open source, meaning several people from around the world can contribute to the technology. It is also self-hosted.

This tool provides details about your website’s visitors, from the search engines they used, to the keywords they typed in. You can use it to find out the languages they speak, pages their most viewed pages and downloaded files.

A lot of this can be done in real time, with comparisons to past data, and attention to geolocation. A major positive for this tool is that it has mobile apps for both iOS and Android.


Use this tool to watch every action a user takes while on your website. You can add custom data like email addresses and usernames to site visitors.

Clicky not only provides general heatmaps for individual pages, it can also do the same for each visitor session. It has an alert feature that you can set to notify you about different actions as they happen on your site.

This goes for conversions, the login count, participation in contests and other programs, etc.


With Woopra, you can create profiles for each user, tracking their activity across the site, mobile app, live chat, email and more. Use this tool to observe different segments of customers.

Come up with funnels for each segment. It also offers reports on retention, which can be used to determine whether users are hooked enough to return.

Open Web Analytics

Open Web Analytics

This is also an open-source program. It can be used to add web analytics features to websites and applications. OWA also comes with a plug-in that smoothly combines with WordPress, and has features specific to this platform.


This web analytics program is also self-hosted. It can help you keep track of different aspects like searches, referrers and popular content. You’re also able to adjust the time period for the activity you’re tracking; day, week, month or year.


Through it’s dashboard, you can track data that is easy to act on. This tool records incidents from any application that supports HTTP requests, like your website, desktop and mobile applications.

FoxMetrics allows you to segment visitors and create funnels and reports in real time.


With ClickTale, you can access playbacks of individual visitors’ sessions on demand. On top of that, you get four different types of heatmaps. Mouse move, click, attention and scroll reach.

It also offers statistics for each page element. Use this solution to find out how your forms are doing, and why certain fields are left empty.

With a theme like Debutify, you have a user-friendly backend that can help you exercise more control over form settings. Download the free Debutify theme and work with forms that do not interfere with conversions.


A major selling point for GoingUp! is that it combines SEO tools with web analytics. It offers the ability to analyze your site’s performance relative to certain keywords.

You can use it to monitor your inbound linking, Google PageRank and also Alexa ranking.


If you’re looking for a user-friendly tool to use for real time analysis, Chartbeat can do the job. It gives you insight on who’s visiting your website and the actions they are taking. One stand-out feature of this tool is social network monitoring.

Another plus for this one is that it has an advanced platform for sites with a huge amount of content, and big editorial teams.


This tool is strictly for heatmap analysis. It requires you to place some JavaScript code in your web pages. The tool then keeps track of visitors’ behavior, creating detailed reports about the clicks on these particular pages.

It also allows for A/B testing, enabling you to test changes live. You can then proceed to channel traffic through the more effective option.


Primarily used for recording mouse movements, Mouseflow also records visitors’ keystrokes. The tool measures common site performance variables like page size and rendering time.

Make use of its in-page analytics and heatmaps to put numbers on certain visitor behavior. This includes the number of clicks, and hovering, among other actions.

Moz Analytics

This one comes in handy when dealing with content marketing. It tracks and grades your inbound marketing attempts.

You can then proceed to view the relationships between your content, social network activity, mentions, SEO and inbound links. However, it doesn’t measure your traffic so it has to be combined with traffic monitoring applications.


GoSquared allows you to manage all your growth-related tools in one place. It is geared towards catering to customers and also simplifies marketing automation.

You can use this tool to track individual users in real time.

It also combines activity from different devices. You’re also guaranteed privacy standards in compliance with GDPR.


With this tool, you can do keyword research, SEO, competitive web and target audience analysis, plus checking backlinks.

Additionally, you can get these functions bundled into a toolbar that you add to your web browser. You can also build Alexa’s data into your app using their API.


This web analytics tool helps you detect click fraud when it comes to paid ads. You can use it to observe the whole user journey and learn about shortfalls in navigation, flow and site structure.

You can do all this in real time, identifying IP addresses, browsers, number of visits, differentiating between sales leads, returns visitors and bots.


What Heap does is to zero in e-commerce store products and show you how customers engage with them. With this tool, you can monitor button clicks, device types, form submissions, and more.

It will also help you in creating users funnels and gaining insight into customer behavior, segment by segment. This can help you to personalize their experience basing on what each group does.

Heap’s Autocapture feature does away with the conventional track (‘event’) for each interaction. It also combines a web and mobile visit for a single user identity where needed.

This tool also easily integrates with other solutions like Mailchimp, Salesforce, Marketo and Optimizely. Use data from these tools with Heap and output with ELT, BigQuery, Snowflake and other data warehouses.


Serpstat offers detailed analysis of organic searches and keywords while topping up with your content’s SEO performance in comparison to that of competitors.

You can also use it for backlink monitoring and on-page audits.

You can easily access SERP historical data, group keywords by tags, see how traffic is distributed amongst domains, changes in market share and an overview of local search.


On top of the main SEO tools like backlink monitoring, it has built-in features for advertising research that will help you comprehend your competitors’ ad strategies. You can also use it to unlock your “not provided” keywords.

With over 6 million users, 20 billion keywords, 140 geo databases and 820 million domains, SEMrush is a very formidable option for SEO analysis.

The same goes for tracking pay-per-click ads, social media traction, content marketing and market research.


Mention scans various web platforms for mentions of your brand name and products. One thing that gives this tool an edge is its use of artificial intelligence to differentiate between positive and negative mentions.

It then proceeds to give detailed reports of how your brand is doing online. You can use it to zero in on important conversations on review sites, blogs and forums.

With filtering options, you can discover and understand trends on social media, then proceed to draft, schedule and publish channel-specific posts.


This toolset offers a site auditor to optimize your website, a site explorer for analyzing competitors, keyword and content explorers, plus a rank tracker. All this happens in one neat dashboard.

This platform has a reputation for its extensive backlink library and keyword research. It also indicates domain authority amongst other data points.

SE Ranking

The makers claim that this tool has 100% accurate keyword rank tracking, that is also done in real time. You can also narrow down these rankings to country, region, city level etc. regularly.

SE Ranking also allows you to access APIs when refining your SEO strategy. It facilitates creation of multiple accounts with varied permissions. The White Label offers you unique professional SEO service tailored to your SE Ranking platform.


Here, you can conduct testing when attempting to personalize user experiences. Specify what capacity you’re in, whether product manager, marketer etc. and get a setup that is relevant to your particular objectives.

With the additional FullStack component, product developers can gain more control over the development process with features like event tracking.


HubSpot gives you a clear view of the evolution of a marketing campaign, from the creation, all the way to follow up on sales. It provides marketing, sales, service and CMS hubs.

You can work with tickets, manage reception customer feedback, and even edit and swap website themes in response to your findings.

A theme like Debutify will enable you to harness the most out of your on-site marketing efforts. Download Debutify, the highest converting free Shopify theme.

Adobe Analytics

Adobe Analytics

As part of Adobe’s cloud suite, this tool is ideal for enterprise-level companies that want to track user behavior and campaign performance. This can be done for websites, mobile apps and the brand channel.

The data can then be used to provide personalized experiences on the site and other campaign areas. This may include product recommendations and customized landing pages amongst other efforts.


Marketo goes further, offering predictive analytics for user content preferences. You can do this across channels and campaigns, and also determine ROI of marketing efforts based on the revenue attached.

It offers account-based, customer base and consumer marketing solutions. Artificial intelligence powers account profiling and selection, and you can get engagement scores to help you with persona targeting.


SEOptimier brings the do-it-yourself spirit to SEO. It helps you quickly assess your entire website and identify problematic areas. Additionally, it offers simple and professional audit reports that are easy to understand.

Upload your logo and other company details, then tweak the styling to one that’s more in line with your brand. Generation can happen in as low as 20 seconds. With these, you can  attract more customers.


BuzzSumo will help you to keep track of comments and trends on various social platforms, discover high performing content and do research on a multitude of data points. This can enable you to refine your marketing strategy.

You can also use the tool to find out effective influencers that can boost your brand on different platforms.

In Conclusion

here are a lot of analytics tools out there, some stand-alone, and others embedded within larger suites. Before you choose what to use, here are some things to keep in mind.

First is the desired data. You need to know every metric you want to track, and the context within which you want to track it. This could be daily, by region etc. Where possible, go for tools that can offer some sort of remedy.

Secondly, think about integration. You are better off choosing tools that can be easily combined with other solutions in the realm of email marketing, social media etc. It can be hectic to do all the work in a disintegrated manner.

Third is your budget. Consider selecting tools that allow you to start with limited functionality at a low cost, which you can then expand by getting a better plan as your site grows.

It is important to think about using tools that bundle up several functions. While some may not seem very useful in the beginning, you may quickly find yourself in a scenario where they give a more nuanced take on performance.

Additionally, using tools that do analysis for off-site areas like competitors’ sites and social media platforms is key.

Don’t forget that you might have to try a number of options before you land on a suitable one, and you may also end up using many concurrently.

Lastly, go for tools that have a decent level of automation, template and preset usage, plus the ability to store different settings in an organized way.

You want to be able to have some tasks run on their own, do a few clicks for others, and not always start every process afresh. With more insight into how your store is performing through things like page audits, you can use a robust Shopify theme to make necessary changes.

Download the free Debutify theme to readjust page elements in a way that makes them more accessible, attractive and easier to engage with, so as to boost conversions.

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