- By: Ricky Hayes February 18, 2021
Social Media & SEO: 8 Ways Social Media And SEO Work Together To Boost Results
New online sellers often have a misconception that SEO and social media are two entirely different entities. While your social media profiles might not directly influence your search engine rankings, the fact is that they still hold a powerful impact on your SEO goals and practices.
With the right social media marketing strategies, you can display your SEO-optimized content in front of a larger audience.
Social media & SEO team up together to create, and drive value. Also, using both these tactics helps improve your search engine rankings, increase visibility, and make it possible for your prospects to find your website.
The role Google played in this entire scenario was quite contradictory too. At first, they said that social media pages are indexed in the same way as other web pages. But then, we got another statement stating that social metrics do not directly impact ranking factors.
So yes, there’s still confusion regarding the impact of social metrics on search engine rankings. However, it is also crucial to understand that the potential social media has to impact search engine rankings is more massive than ever before.
By leveraging both social media and SEO strategies, ecommerce stores can enjoy the best of both worlds.
The Significance Of Social Media In SEO
Is there a relationship between social shares and search engine rankings?
A survey conducted by Databox reveals that more than 2/3rd of respondents said there’s a strong correlation between social media and SEO, while 29% of the respondents said that both these entities serve different purposes.
The bottom line is while social media doesn’t directly impact your search engine rankings, it provides online sellers with an opportunity to market their content with backlinks. As a result, they get more organic traffic and better search rankings on SERPs.
So, what opportunities can you expect when you combine your social media and SEO efforts? Let’s discuss!
8 (Proven!) Ways Social Media And SEO Work Together To Boost Results
1. More Inbound Links
We all know that inbound links are crucial to getting your sites ranked better on SERPs. It also increases your website’s domain authority (DA), making it look more credible in front of the search engines.
What social media does is helps businesses in the process of link building. If you’re sharing valuable content with your target audience, they’re most likely going to share it within their social circles. This increases your chances of getting more inbound links and improves your site’s credibility.
That goes without saying that improved credibility can significantly impact your SEO practices.
Using Social Media To Simplify Link Building
Share Everything You Publish For Better Exposure
Brands using both SEO and social media should share every single blog post they publish on their social media channels.
By sharing your content on your social media pages, you improve your exposure and have better chances of earning high-quality backlinks.
Build Strategic Relationships
Another way you can leverage social media for SEO benefit is by building strategic relationships. Social media channels provide businesses with an opportunity to partner with link-minded individuals.
By nurturing those relationships, you increase your likelihood of growing your link profile naturally.
Collaborate With Others For SEO Benefit
With social media, you get a chance to collaborate with other smart professionals working in the same niche as yours.
You can capitalize on those partnerships by sharing useful industry-specific insights and ask for a backlink.
Invest In Influencer Marketing
Brands that invest in influencer marketing can significantly improve their off-page SEO results.
When you collaborate with the best influencers working in your area of expertise, you not only get new links and mentions on different websites but also get more engagement on your social media profiles.
Expert tip: If you’re a small business, you can partner with micro-influencers as their engagement rate is higher than celebs and macro-influencers.
Post On Platforms That Offer Do-Follow Links
If your goal is to drive traffic, you can share links on platforms like Facebook or Twitter. But since these platforms give external links a no-follow attribute, you wouldn’t get any SEO benefit.
On the flip side, if your goal is to improve SEO through social media, you should post on platforms like Pinterest, Tumblr, or Reddit that offer do-follow links.
Use Quora And Reddit To Engage Users
Posting on social media networks, such as Quora and Reddit, along with the link back to your website, spreads brand awareness. Also, the links that you add with your answer will add more value to your SEO efforts.
2. Social Media Allows For Content Promotion
You may have the best content on your website. But it won’t do any good for your SEO rankings if you fail to get eyes and ears consuming that.
Social media enables you to share content across different platforms, where you get people to read and share your valuable content.
If your content is value-driven and readers stick around to go through it, those engagement metrics will positively impact your SEO strategies.
All content-related metrics, including CTRs and bounce rates, can be improved by testing and evaluating social media interactions.
Using Social Media To Promote Your Content
One of the easiest ways of improving your content on social media channels is by tracking posts that get higher engagement. Take a cue from those insights and adjust your titles and descriptions accordingly.
When you post content on social media, you’ll get more traffic on your website, which boosts your website’s visibility and ranking on search engines.
3. Reaching A Mobile Audience
Fortunately, Google and other prominent search engines like Bing are now recognizing the importance of social media for content indexing and ranking.
When you search a keyword or a phrase using any search engine, you can now see results containing information from social networking channels.
Google is also collaborating with Twitter to improve the process of indexing. We’re not sure what that collaboration holds for the future of SEO and social media marketing. But, users can now see relevant tweets in SERPs for specific searches.
While having your tweets on search results will not affect your SEO rankings, you can create value and brand awareness that eventually leads to link building with high authority websites.
According to Neil Patel, the popular entrepreneur, and author, there are several ways brands can benefit from this Google-Twitter partnership. As long as this partnership exists, businesses should often tweet, as search engines will include more tweets and keyword-based hashtags in the search results.
4. Helps You Improve Your Content And Generate New Content Ideas
Another perk of using social media strategies to boost SEO is that it helps you improve your content and generate new content ideas.
Social media allows businesses to get user-generated-content (UGC) in the form of comments that they can use to find new content ideas.
You can use your user’s comments to identify trending keywords. Use those keywords to create SEO-optimized descriptions, blog posts, and web content.
In addition to that, you must also optimize your social media profile for SEO.
Optimizing your social media profiles for the same set of keywords that you have used on your website is the first step to make social media and SEO work together.
When you optimize your social media profile for SEO, your brand will look more credible and professional on search results.
Make sure the content, as well as images and videos on your social profiles, are optimized for SEO.
Expert tip: You can also use Schema markup to show Google that the person who’s the author of this article is the same who controls this Facebook or Twitter account.
5. Online Reviews
Brands looking to build a strong online presence try to get as many online reviews as possible. Social media enables those businesses to encourage buyers to share their genuine feedback on their social media pages as well as websites.
We all know that today’s customers are more informed and conscious than ever before. They need social evidence in the form of reviews proving that people like them are investing in your products and services.
Positive reviews bring more business, while negative ones keep interested buyers away from visiting your website.
Since you can engage with your customers on a more personal level using your social profiles, it becomes easier for you to resolve issues if you receive a bad review. When you motivate buyers to drop their genuine feedback on your website, the organic traffic toward your site will naturally improve.
6. You Can Convey Your Message To The Right Audience Using Social Media
The biggest advantage of using social media for ecommerce is that it helps you identify your target audience. When you engage with people in real-time, you get a chance to know about their likes and dislikes.
Also, you get to know what type of content inspires them. What are their values and beliefs? And above all, what they expect from your brand.
With this info, you can create buyer personas, discover the relevant set of keywords, and create content that is tailored and engaging.
Social media enables you to test which type of content works best when you’re dealing with a specific type of audience.
7. Helps You Discover New Keyword Opportunities
Did you know you can discover new keyword opportunities for your blogs and descriptions using social listening trends?
The biggest challenge for any brand is to determine what users want to read about. Try to publish more ‘Ask the Expert’ kinds of posts on your social media profiles that help you showcase expertise in your area of specialization.
These posts enable businesses to increase engagement and discover new ideas for long-tail keywords their target audience is interested in.
8. Drives More Traffic
Combining social media and SEO can also help to drive more organic traffic. Especially if you have just launched your website, you can make both these strategies work together to improve your site’s visibility in front of search engines.
We all know SEO increases your site’s visibility. But it is a time-consuming process. Optimizing your website for keywords will take time. Also, search engines need time to get familiar with your website.
Social media is an effective way to increase your website’s ranking instantly. All you need to do is create exciting posts that persuade visitors to click on your website link.
When Google will observe that you have traffic on your website, it will eventually push up your ranking in search results.
(Expert’s tip!: You can even create a paid ad out of your social media post so that you can have more traffic for your newly-built website.)
SEO and social media go hand in hand especially if we talk about the needs of the present-day virtual world. Here, it is essential to understand that your social media pages are more than a tool to communicate with your buyers. They’re also an integral element of your SEO strategy.