- By: Ricky Hayes July 2, 2021
Seven Ways Messenger Marketing Can Supercharge Your Ecommerce Sales Funnel
The average ecommerce cart abandonment ratio for 2021 is 69.57%. That means 70 out of 100 visitors leave your site without taking any action.
We know this statistic is shocking. But the fact is people do not like intrusive marketing techniques. Also, when they visit your site, they want to experience convenience and empathy down the ecommerce sales funnel.
‘’How to increase ecommerce sales’ is the question every online seller has in mind these days. Ecommerce businesses that want to stand out from the competition use innovative marketing approaches to reach out and engage with their prospects. One of those approaches is messenger marketing.
Unlike in the past when messenger marketing was nothing more than a buzzword, today, almost every successful ecommerce business uses messenger marketing and AI-driven chatbot strategies to build trust.
If you have concerns regarding messenger marketing, you have come to the right place.
In this post, we’re going to highlight seven ways messenger marketing can supercharge your ecommerce sales funnel.
Messenger Marketing – Explained
Simply put, messenger marketing is the process whereby a brand gets other people interested in their products or services using different messenger marketing platforms and apps.
Messenger marketing helps your business grow and get more leads by maintaining a direct line of communication with the customers.
Businesses create and implement messenger marketing strategies to connect with their prospects and existing customers, share information, and help leads to take actions that are meaningful and profitable for them.
Chatbots, also known as messenger bots, enable small and mid-scale businesses to scale their marketing efforts.
This software uses a combo of AI and deterministic rules to imitate human conversation. As a result, businesses can generate more leads, provide better customer service, and create an ecommerce sales funnel that drives better conversions.
How Does Messenger Marketing Work?
Messenger marketing enables marketers to persuade users to subscribe to their marketing campaigns in a messaging app through widgets on a website.
You can start sending promotional messages or other business-related info to your subscribers as soon as they become part of your campaign.
Messenger bots are designed to work without human supervision. They read your messages and respond to them just like a real person. For instance, if a user asks about your shipping costs and delivery timeframe, the bot knows what to answer.
Also, if a customer asks something that a bot doesn’t understand, it will forward your query to a live chat support team.
Messenger Marketing VS Other Marketing Channels
When it comes to user engagement, there is no approach as powerful as messenger marketing.
The average open rate for emails is around 18%, which means most of your messages go unnoticed when you send them out to your potential customers.
The average conversion rate for landing pages is 2.35%, which is still too less compared with a whopping 56% CTR of messenger chatbots.
It’s time to revolutionize the way you connect with your customers. Messenger marketing provides you with a perfect opportunity to build and maintain a relationship with your audience at a more personal level.
Messenger Marketing | Statistics
- According to research, more than 1.3 billion people use Facebook messenger monthly
- More than 43% of millennials use messaging apps to research products online
- Over 8 billion messages are sent by users every day on Facebook
Who Is Messenger Marketing For?
Effective communication forms the basis for every online business. Whether you run online coaching or a digital marketing agency, you need to talk with your clients to answer their questions and have leads and conversions.
Most comments we get on our posts revolve around ‘how to make a sales funnel e-commerce or ‘how to increase ecommerce sales.’
The answer to this question is simple – establish a strong bond with your prospects. When you build a powerful connection with your customers, you don’t have to run after them to propose your offers.
With messenger marketing, you can automate conversations to better connect with hundreds of clients at once, generate leads, and close more deals.
Apart from that, it also allows you to track past conversations and other data to examine how users have interacted with your brand in the past, what specific pages of your website they have visited earlier, and what things they have added to their carts.
So regardless of the type and size of business you run, you need to dedicate a spot for messenger marketing in your ecommerce sales funnel if you want to witness remarkable results.
Benefits Of Messenger Marketing For Your Ecommerce Business
Better Open Rates
Since messenger bots are fast and resolve customer’s concerns in real-time, they enjoy better open rates than emails, social media, and even landing pages.
Customers also prefer chatbots because they can ask targeted questions by skipping all other complicated details.
Customer engagement is an integral element of your ecommerce sales funnels. Many businesses start social media campaigns to enhance their user engagement rate.
Because chatbots offer a character-driven experience to the users, they tend to drive better engagement than any other available marketing channel.
Customers are spending more time on messaging apps. Integrating Messenger bots into your conversion funnel will help you interact personally with your clients.
Better communication leads to happy customers who can eventually turn into your brand advocates and spread positivity about your brand wherever they go.
Data Collection And Analysis
Most chatbots come with an in-built feature for data analysis and collection. A messenger bot can collect valuable user information, such as location and browser details which aid brands in personalizing the user experience.
With messenger bots, you can automate the initial stages of your customer’s journey. They collect and analyze data for you so that you can focus on other critical elements of your conversion funnel.
Messenger marketing helps you spot your ideal customers so that you won’t waste your resources on people who’re not genuine buyers.
Fast Response Time
Customer support is essential for the growth and success of any online business. Modern customers have many product-related questions and they want their answers right away.
Chatbots are designed to provide quick and personalized assistance to users.
Seven Ways Messenger Marketing Can Supercharge Your Ecommerce Sales Funnel
1. Use The Best Automation Tools For Messenger Marketing
You have to build a chatbot if you want to get the most of your messenger marketing strategy. There are many tools available online you can use to build messenger chatbots, including Hubspot’s Chatbot Builder, TARS, and BotKit.
By automating your messenger marketing strategy, you can answer multiple customer queries at once and engage users by showcasing interesting images, videos, and GIFs.
You can also include the messaging broadcasts feature in your messenger strategy to announce the latest updates about your products and services.
2. Build Facebook Retargeting Campaigns
On-site and off-site retargeting are other proven ways of using messenger marketing to supercharge your ecommerce sales funnel.
With messenger bots, you can re-engage with those customers who are ignoring your retargeting popups and emails.
Also, you can constantly monitor your visitor’s activities and set up ads to improve your ad funnel.
If you’re looking for the best online tool to build retargeting ad campaigns, then Shoelace can be your safest bid.
In addition to this tool, there are several other solutions you can look into before creating re-engagement ads for your online business.
3. Optimize Your Messenger Strategy
Optimizing your overall messenger marketing strategy can do wonders for your brand. Here are a few things you can do to optimize your messenger strategy.
Segment Your Customers
One of the best ways to increase user engagement is to ask your subscribers questions. Doing so will help you know your ideal customers and segment them based on their demographics and buying interests.
Messenger marketing allows you to get creative when communicating with your target customers. You can talk with them in the same way you’d talk with your friends.
You can even add emojis, GIFs, videos, and audio to support your chat.
Sure, messenger marketing is powerful and boasts astounding open and click-through rates. But you don’t really have to exclude all other marketing channels if you opt for messenger marketing for your business.
Thanks to the available integrations, you can benefit from emails, SMS, and all other options while running a messenger campaign.
Creativity, interactivity, and innovation are the key aspects that can make your messenger marketing strategy stand out in the crowd. But without testing, you’d never know what works for your business.
So once you’re done optimizing your strategy, make sure you test it from time to time to see if it aligns well with your present marketing goals.
4. Install A Messenger Live Chat Widget
Make it easy for your customers to contact you through your website. For this, you can install a messenger live chat widget that streamlines the communication process on your site and helps you stay connected with your ideal customers.
If you have an ecommerce site, you can add a Messenger Sales Channel to accept and manage orders.
With this tool, visitors can review your products within an app. In addition to that, this software will also allow you to answer customer queries and even display alerts on their current orders.
5. Leverage Messenger Ads And Click-To-Messenger Ads
Did you know you can promote your products directly using messenger ads and click-to-messenger ads?
Messenger ads are specialized messages that are forwarded to the people added to your contact list.
When a customer clicks on these ads, it will take them to your landing page or the chat window where you and the customer are already having an active conversation.
On the other hand, click-to-messenger ads serve as sponsored posts showcased on the Messenger home screen and other social media platforms.
When users click on these ads, they get to see the Messenger conversation page where they’re having a chat with your business.
Sponsored messages are another type of ad that helps you re-engage those customers who have already engaged with your brand. You can use these messages to notify those customers about your upcoming deals or other important business announcements.
6. Don’t Treat Messenger Like Email
Many ecommerce sellers confuse messenger marketing with email marketing. Sure, they’re both personal messaging platforms. However, they’re two entirely different terms when it comes to functionality.
Email marketing revolves around building relationships with customers. While messenger marketing also serves the same purpose, the recipient needs to respond to your message in order to be included in your address book.
So you see, there is a strong element of consent involved when we talk about messenger marketing. You’ll get a chance to continue the conversation with a customer when they show interest in your offers and respond back to you.
7. Automated Nurture Sequences
Another way you can use messenger marketing to spice up your ecommerce sales funnel is by creating automated nurture sequences using any of the tools available in the market.
All you need to do is feed visitors click button options and follow up using targeted and personalized messages.
Which Messenger Marketing Platform Is Right For You?
Well, it depends. If you’re a small-sized business, you don’t need to invest in pricey software that’s feature-heavy. As a small business owner, your primary goal should be to reduce cart abandonment. And any basic tool can help you out with this.
But if you’re looking to scale your business and achieve rapid growth, then you may want to invest in a feature-rich tool that can grow with you.