- By: Ricky Hayes February 25, 2021
Marketing Funnel Strategies: 12 Proven Marketing Strategies To Increase Sales In 2021
The amount of energy you invest in your marketing efforts will determine your business growth and success. Whether you know about it or not, the marketing sales funnel is an integral part of your digital marketing strategy.
If you have an amazing and affordable product yet fail to generate leads or sales, then it’s time to dive into your marketing funnel strategies. If your business is already doing well, you can still take a cue from this post to improve and maintain your sales and ROI in 2021 and beyond.
What Is A Marketing Sales Funnel?
Simply put, a marketing sales funnel is the path your customers take from finding your online business to becoming your regular customers.
How Does It Work?
A marketing sales funnel comprises four stages, including awareness, engagement, conversion, and advocacy.
This is the stage where people start knowing about your business. During this phase, you must offer attractive offers and discounts to capture your target audience’s attention.
Your goal at this point is to encourage visitors to explore your products and offers.
After you have created awareness about your brand, it’s time to pay attention to engagement. At this stage, your goal is to build trust by providing value to your prospects.
This step is critical because this is where people will decide whether or not to trust your brand.
The next step is conversion. Conversions are when your leads decide to invest in your products and services. Here, the key is to implement the best marketing strategies to increase sales.
One of the most essential yet often neglected elements of a marketing sales funnel is the post-purchase strategies. At this point, you must stay connected with your buyers through email and encourage them to buy some of your more expensive or relevant products.
Why Is Marketing Sales Funnel So Important?
12 Proven Marketing Strategies To Increase Sales In 2021
Here are 12 proven marketing strategies to increase sales in 2021:
1. Personalize Customer Experience
There is no such thing as ‘one-size-fits-all’ when it comes to digital marketing. Website visitors who can relate to a company and get personalized solutions for their problems will most likely end up as conversions.
Since collecting information became harder due to GDPR, businesses should look for other ways to strategize their funnel. For instance, you can create buyer personas to personalize your customer’s journey and it can help you to improve the customer experience. Also, you can target customers on different social media channels to know more about them.
There are many resources that you can use to collect demographics. Some of those resources include:
- Online forums and focus groups
- Facebook groups
- Current Population statistics
2. Use Google My Business
You need a Google My Business profile (if you don’t have one) to upscale your marketing efforts in 2021. Google My Business is a popular platform that enables customers to locate local businesses working in their area. The good thing about GMB is that it’s free and very effective when it comes to targeting local customers.
Businesses having this profile can post essential information, including their physical location, working hours, business URL, Wi-Fi accessibility, and more.
In addition to that, you can also share your business photos and videos. GMB also allows businesses to track analytics, making it easier for them to know how people find their business online.
3. Voice Search Optimization
According to research, more than 50% of searches will be conducted through voice searches by 2020. That’s because people are getting lazier by the minute. It is crucial than ever for present-day businesses to optimize their content for voice search so that they can reach more and more people.
Voice optimization is a comprehensive process and involves several steps:
- Find voice keywords
- Focus on long-tail keywords and key phrases
- Add ‘Frequently Asked Questions’ and spread them all over your content
- Use the latest voice search technology
- Maintain page load time for the best user experience (UX)
4. SMM Strategies
Present-day marketing revolves around the best social media marketing strategies. It enables businesses to know more about their customers, grows their fan base, and increase conversions.
Social media networks allow you to announce your new product range and maintain direct communication with your prospects.
There are many social media channels that you can target according to your business niche and audience.
For instance, you can benefit from Facebook, Twitter, and LinkedIn if your marketing is content-based. Similarly, Instagram is the best option for you if you want to market your products using images and videos.
5. Leverage SEO
SEO is still the king of digital marketing. Whether it’s your content, videos, or images, you must implement the best SEO strategies to drive organic traffic to your website. Also, SEO helps your website to rank higher on search engines.
SEO is divided into 3-broad categories:
On-Page SEO: On-page SEO practices include keywords, meta titles, meta descriptions, optimized URLs, etc.
Off-Page SEO: Off-page strategies revolve around backlinks. Guest blogging is one of the ways you can have backlinks for your website and improve your search engine rankings.
Technical SEO: Technical SEO, as its name suggests, focuses on technical aspects of your website that help improve your search engine rankings. For example, a fast website that offers the best user experience tends to have a better ranking of SERPs than websites that do not pay attention to technical factors.
6. Email Marketing
Email marketing is an integral element of your marketing sales funnels. More than 89% of digital marketers consider email marketing as a primary channel for lead generation.
The process begins by creating your email list. Email marketing is a permission-based strategy, meaning you have to ask for consent before you send out any emails to your customers.
Since customers receive multiple emails per day, you must create emails that are unique, value-driven, and powerful enough to convert your leads into customers.
The emails you send out to your customers should be personalized and well-written. There are many pre-built templates available online. Also, you can take help from online tools to create and send the winning email to multiple people at a time.
7. Include A Chatbot On Your Website
Today’s customers are busy and they want answers to their questions right away. While it’s a good idea to have a 24/7 live support team for the assistance of your customers, you need to have a chatbot too that can accommodate your customers as soon as they enter your website.
8. Use Paid Advertising
The biggest mistake online business owners make is they keep their entire focus on driving organic traffic through SEO. That’s fine if you’re using the best SEO practices to drive organic traffic, but you must also benefit from paid marketing strategies to get your desired results.
PPC advertising refers to strategies where you pay Google for every click you get on your website. With PPC, it becomes possible for online businesses to target those customers who were beyond their reach before.
9. Combine Old And New Ways Of Marketing
A perfect digital marketing strategy is a blend of new and old techniques. There are still people out there who enjoy reading billboards while on the go. Similarly, some people still prefer to read classified information when they need to buy a car or a television. So, instead of relying on one strategy, it’s better to diversify your approach.
Billboard, print media, banners, magazines, or even newspapers can be used to market your products and services. Here, the key is to determine the needs of your target audience. Also, target options that your target audience uses the most.
10. Take Advantage Of Retargeting
The success of your business depends on how well you target your customers. But every customer is different. If you don’t get success initially, you must not stop and try again and again.
Retargeting strategies remind visitors of your brand. You can also retarget those customers who have abandoned their carts for some reason.
Apart from that, retargeting allows businesses to create more engaging content. Retargeted visitors are 70% more likely to turn into buyers.
Last but not least, you can retarget your prospects as many times as you want
11. Marketing Automation
The use of Artificial Intelligence in your marketing funnel strategies will save your team time and effort that they can use on other useful activities.
There are many AI-driven tools available online, including email advertising tools, split testing tools, and CRM that not only speed up your working and maintain accuracy but also protects and manages your valuable data.
12. Video Marketing
Blogs and text-based content on your website are powerful. But videos and images make it easier for businesses to get their message across different platforms. Recent research by the Aberdeen Group reveals that businesses that use videos for marketing tend to witness a 49% rise in revenues than companies that do not use video marketing strategies.
Video marketing has become an essential part of a digital marketing strategy, and every business, big or small, should integrate it into its marketing funnel for better conversions.
There you have it – 12 Proven Marketing Strategies to Increase Sales in 2021. Digital marketing is constantly evolving. It’s vital to keep your marketing funnel strategies updated to get the most of your digital marketing framework.