- By Ricky Hayes: July 27, 2020
How to Grow Your Dropshipping Business
Dropshipping is a great way to venture into the eCommerce industry. It is especially advantageous given that you don’t need too much capital to set up your online store.
With the dropshipping business model, you don’t have to stock a large inventory of items before you can sell them to customers. Instead, order and ship the item from the manufacturer or supplier as each order comes in.
Since setting up an online store is quite straightforward, your next focus should be on growing your dropshipping business.
In whatever industry or niche you’re operating in, there are plenty of other online stores that are competing for the same limited market as you. Therefore, growing your online business involves a concerted effort to beat the competition to the punch.
To that effect, this article acts as a dropshipping guide to steer you through the best practices you can take on to ensure that your online store achieves commercial success.
How can you elevate your dropshipping business?
Once your store is up and running, getting a handle on all the necessary aspects can be quite a daunting task. You might derail your train to success because you’re focusing on only the buying and selling aspect of the business.
To prevent this from happening, you need to take a step back and consider all facets of your operation and how you can align them to propel your business further than your competitors.
Below, we show you how you can grow your dropshipping business.
Specialize in a given niche or product
To several online store proprietors, this can sound counterintuitive. After all, if you’re selling products across different niches or industries, you have a wider market base to aim for. And with such a large target, you’re hardly going to miss.
However, what they don’t realize is that this extreme diversification requires extra effort to fend off all the competition in the various niches that you’re operating in.
On the other hand, when you specialize in a certain niche or product, you have fewer competitors to deal with. You’re only focusing your efforts on beating out the competition in that given niche. This means that you spend fewer resources on this task than someone that has to do the same thing across different sectors.
Specializing also ensures that you know your niche in and out. With your intimate knowledge of this sector, you’re quite capable of ably marketing your wares to that specific audience that’s interested.
You know the very problems plaguing your target audience and specification puts you in a unique position to offer solutions. Your target market will run to you because they consider you a leading voice in that niche and not someone who just dabbles in it.
Use different avenues to market your business
As a dropshipping guide, it’d be remiss of us not to emphasize the importance of marketing when it comes to growing the business.
Many online vendors direct a lot of effort into crafting the perfect site, making it aesthetically pleasing and providing a great user experience. However, they’re disappointed when they don’t get the users to experience it.
What they should have done after setting up the site is pour a significant amount of effort and resources into marketing their online store. They can use several marketing avenues to make their brand known and direct traffic towards their site.
Search engine optimization (SEO)
One of the best ways to channel traffic towards your site is by optimizing it for search engines. This means that Google and Bing, as well as other search engines you’ve optimized your site for, will show it in their results pages.
When your site shows up in the results pages, the people searching are inclined to check it out to see if it can fulfill their needs or solve their problems.
One way of optimizing your dropshipping business store is by establishing a blog for your site. Not only can you directly promote your products but you can also share other niche-relevant information that provides value to your audience.
By naturally seeding different relevant keywords, search engines can include you in their results pages if your offer value relating to that given keyword. The better you optimize for that given keyword, the higher you’ll show up in search engine results pages, increasing your chances of getting traffic.
Although it’s been around for a long time, email marketing is still as effective. To get started, you need to employ a smart lead generation strategy. This means you need to provide an incentive to your potential customers to leave their email addresses.
You can then send them various emails so that your brand becomes a familiar name to them. Should they need anything in your field, you’ll be high among their choices.
In this day and age, social media is perhaps the greatest marketing tool you can have to grow your dropshipping business. The various platforms, including Facebook, Instagram, YouTube, Twitter and TikTok, host a large number of people in one virtual location.
You can easily find and reach out to your target market by establishing a presence on the platforms that your potential buyers are most likely to frequent.
You can then announce new products or get feedback on other areas of the business from your audience, all in one place.
Additionally, social media listening and analytics can give you invaluable insight into what the general market thinks of your brand and what you can do to improve upon it. You can also see what they think about your competitors and discover any gaps that you might fill to make their customers jump ship and come to you.
Employ retargeting techniques
In the previous method of elevating your dropshipping business, the emphasis was on getting new customers. You want them acquainted with your brand and also buy items from your online store.
However, a large majority of visitors to your store don’t make any purchase. And if they do, they just add items to their carts and don’t clear them.
One way to make use of this traffic is by using retargeting marketing techniques. After all, it is easier to convince someone who already knows your brand than those that have never come across it.
Earlier, we mentioned email marketing as a way to get new leads. You can now use those leads for your retargeting efforts. From your site analytics, you can see where these visitors spent most of their time in the store and what their interests are.
You can then craft bespoke emails to each of these visitors, offering special offers and discounts for the items they were interested in. Consequently, a number of them will return to your site to make purchases or clear earlier abandoned carts.
Make your dropshipping business trustworthy
Because eCommerce is carried out over the internet, sans face-to-face interaction, issues of trust are a constant thought at the back of the customer’s mind.
Will they get exactly what they’ve ordered? Will they get the item they ordered for at all? Is it a scam? Will their personal information remain private?
You have to make them trust your brand. One way of doing this by offering exceptional customer service. When they have any queries, answer them as truthfully and helpfully as possible. If they have a problem with their product once it has been shipped, you might have to ship a replacement or issue a refund.
This kind of service helps you to ingratiate yourself with the customers. This has an added advantage that grateful customers can refer other people to your business because they find it trustworthy.
A more effective and less effort-intensive way to prove that you can be trusted is by making use of testimonials, ratings and reviews. All these show how satisfied customers are with the shopping experience as well as the products you’re offering.
You can display the reviews, testimonials and reviews on your homepage to show visitors to your site what previous customers think of your service. Furthermore, you can add ratings and reviews beneath each item in your product range to show what other customers have thought about it in particular.
Positive comments and reviews show that your brand can be trusted. This will increase the number of customers who do business with you.
To sum up
Setting up your online retail store is the least of your worries. Once the store is up and running, you’ll need to focus your resources and efforts in drawing in customers so that you can bring the books into the black.
This takes a long time. Therefore, you have to dedicate several months of your time to ensure that you have a constant stream of traffic that converts into sales.
In this dropshipping guide, we have included several avenues you can take to boost your online store brand. You’ll need to specialize in a given niche so that you focus your attention on a specific audience.
Thereafter, utilize the different marketing strategies to get your brand name out there. Apply retargeting techniques as well so that you bring back leads that didn’t convert. Finally, make your brand trustworthy so that more potential customers feel at ease dealing with you.