- By: Ricky Hayes June 18, 2021
Email Marketing: 10 Simple eCommerce Email Marketing Tips To Boost Your Sales
Running a successful online business in 2021 is hard.
Sure, you have many resources, automation is here, and you can access hundreds of marketing channels to promote your products and services online. But all of your competitors are also leveraging the same strategies.
Now, what is that one thing that sets your online business apart from the rest of the competition – it’s the way you communicate with your buyers.
While you can use different forms of marketing to promote your business online, experienced retailers realize the potential of ecommerce email marketing and are aware that the results they can achieve through this channel aren’t possible with any other available marketing mediums.
Ecommerce email marketing has been around for quite some time. And there is only one reason for its existence – it works.
Keep reading if you want to know more about how ecommerce email marketing works in 2021 and how you can create a robust email marketing strategy to boost ecommerce sales and conversions.
What Is Ecommerce Email Marketing?
Ecommerce email marketing is a process whereby owners promote their products through email.
Since email marketing strategy is a form of permission-based marketing, it allows you to target only those people who genuinely want to hear from your brand.
Having a robust email marketing strategy can do wonders for your business. It enables you to create brand awareness, build credibility, announce offers, and maintain seamless communication with your existing and new customers.
How Can Email Marketing Strategy Benefit Your Ecommerce Business?
Did you know more than 99% of customers check their inboxes daily? That’s perhaps the reason why 80% of ecommerce retailers consider email marketing as one of the best ways to retain customers.
59% of customers also believe that marketing emails impact their buying decisions in one way or the other.
The bottom line is the benefits of using ecommerce email marketing are immense. All you need is a comprehensive email marketing strategy that fits your customer’s needs and boosts ecommerce sales.
Now the question is, how can you create an effective email marketing strategy that converts.
The following section answers all your questions about creating an all-inclusive email marketing strategy. But before that, first, have a quick look at some of the advantages of incorporating email marketing strategy in your business framework.
Unlike other expensive marketing forms, such as print ads or TV commercials, ecommerce email marketing doesn’t cost owners an arm and a leg. The best bit? You can get up to 4300% (or even more) ROI with the right email marketing tactics.
Ecommerce email marketing is highly targeted.
The people part of your email list are either added by you (because you know they’re interested), or they have subscribed themselves as they wanted to be in touch with your brand and its offers.
Now, what does that mean?
You’re not wasting your time, money, and other resources targeting people who don’t want to hear from your brand. And that means a lot.
Many reputable email marketing service providers enable you to track your progress in real-time. You can better target interested customers when you know who’s doing what – who is reading your mails, clicking on embedded links, or deleting emails.
With email marketing, you don’t have to wait forever to see results. As soon as you start sending out emails, people will start visiting your site, exploring options, and making purchases.
Email marketing is the best way to reach wider audiences. As long as people can access your site and join your email list, you can maintain a line of communication with them without any hurdle. Simple and straightforward!
Creating An Email Marketing Strategy That Converts – Getting Started
There are two types of emails you can send out to your potential and existing customers – Promotional emails and transactional emails. That goes without saying that you have to create separate campaigns for each of these types.
How To Create A Promotional Email Marketing Campaign?
Step 1 – Create An Email Signup Form
The first step to creating a promotional email marketing campaign is to build a signup form.
Fortunately, most email service providers offer this option. All you need to do is customize the form according to your needs, and you’re good to go.
After creating a signup form, you have to place it at a suitable location on your website.
Step 2 – Pre Design Your Email Templates
The next step is to create email templates that you can use to send emails whenever you want.
Again, most service providers offer customizable templates. You can also download them from any of the free sources available online.
How To Create A Transactional Email Marketing Campaign?
Step 1- Choose A dedicated Email Service
If you’re looking to boost ecommerce sales through the transactional email marketing campaign, then collaborating with a dedicated transactional email service provider is a MUST.
Specialized transactional email service providers offer customizable email templates, real-time tracking features, and more.
Step 2 – Connect An Email Plugin
To manage your email contacts, you can also use plugins that enable you to access all email service features through your ecommerce platform.
By connecting the plugin, you can easily synchronize orders and set up transactional emails without further assistance.
No matter what type of emails you choose to send out to your customers, here are a few tips you should follow to make the most of your email marketing strategy.
10 Simple Ecommerce Email Marketing Tips To Boost Your Sales
1. Choose The Best Email Automation Tool
The only thing that makes ecommerce email marketing boring is repetition.
Fortunately, there are many email automation tools available to help you avoid this issue and boost ecommerce sales and conversions.
Investing in email automation software also ensures all of your email marketing efforts remain consistent and scalable throughout the process.
Some of our favorite email automation tools include Hubspot, Active Campaign, MailChimp, and Keep. What you should choose for your business depends on your needs and goals.
2. Welcome Users By Sending Onboarding Emails
New subscribers expect to hear from you when they become part of your email list. They wanted to know why they have subscribed to your email list.
Creating a welcome email series is a great way to introduce your brand to your subscribers.
Many ecommerce businesses send one email to welcome customers onboard. But we’d recommend you create an email sequence of at least 3 welcome emails so that your prospects can know more about your offers.
3. Improve Open Rates Through Personalization
If you have a broad product range, you may want to target more than one segment of the population.
Now imagine sending out the same message to all of your prospects. Does it make sense? No, right? That is where email personalization comes in.
Personalization is essential regardless of the type of marketing campaign you’re currently running. Not only does it improve brand awareness and engagement but boosts ecommerce sales and ROI.
Start by creating personalized content for each segment of your target customers.
For this, you have to conduct thorough market research to segment your audiences based on demographics, education, and buying preferences.
4. Offer Exclusive Discounts
Your loyal customers are your biggest asset. Every business should make efforts to keep their regular clients coming back for more.
Email marketing is the best way to encourage your loyal customers to revisit your website and make purchases.
While most of the time, those customers visit your site to fulfill their needs, you must also lure them through different ways to invest in your offers.
For instance, you can launch a customer loyalty program through an email and offer deals and discounts to customers who visit your site often.
You can even try to upsell or cross-sell your relevant and high-ticket items using this email marketing strategy.
5. Create Responsive Emails
Whether it’s your onboarding emails, promotional emails, or transactional sequences, it’s critical to create well-designed and responsive emails.
No, we’re not asking you to add lots of images and GIFs. But all ecommerce emails going out of your system should be visually appealing and look good on mobile devices.
For visual appeal, you can add images. But having to-the-point interesting text is enough to grab your audience’s attention.
Apart from that, your emails should focus on a single CTA so that they become readable and easy to understand.
6. Test Your Email Campaigns
You’re leaving a lot of money on the table if you’re not split-testing your emails. Every customer is different, and determining what version of the email is converting well for your customers is critical for your business’s growth and success.
Email A/B testing revolves around creating two unique versions of the same email and sending them out to two different groups of recipients.
Doing so will help you identify which specific type of subject lines, CTAs, and email copies bring more value to the table.
7. Send Cart Abandonment Emails
Did you know more than 69% of customers leave websites without making a purchase?
Many factors contribute to the cart abandonment ratio – complicated checkout process, poor customer service, and hidden costs are to name a few.
No matter what specific reason is causing your customers to leave your website, there is always a way to win them back.
Sending cart abandonment emails is the best way of winning back the trust of those confused customers. Remind them of their incomplete transaction and enclose an attractive offer (coupon code/discount) to help them convert.
8. Expand Your Email List
Email subscriber lists keep on declining every year. That is why it is critical for your business to keep getting new subscribers and grow your email list.
There are many places on your website where you can insert a signup form to invite your visitors to join your email list.
For instance, you can include a form at the bottom of your blog page, sidebars, headers, and footers.
Also, you can ask your customers at the checkout pages to join your email list to start receiving notifications about discounts, sales, and other valuable offers.
You can also use your website data to grow your email list. No matter what channel you choose to grow your list of subscribers, remember, user consent is the very essence of email marketing.
9. Ask For Feedback
The biggest advantage of using email marketing is that it allows you to communicate with your customers at a personal level.
When you have buyers already purchasing from your store, you should feel confident to reach out to them and ask for feedback through an email.
Feedback acts as social proof that adds value to your brand and helps other customers make up their minds and trust your offers.
You can also reward those customers who are willing to invest their time and effort into writing a personalized review for your brand.
10. Start A Referral Program
Starting a referral program is another effective way to build trust and credibility. You can launch a referral program using your email marketing campaign and ask your existing customers to refer your business to others in exchange for a reward.
That reward could be anything – a coupon code, a BOGO deal, or a voucher your customers can redeem on their next purchase.
Over To You…
There you have it- 10 simple ecommerce email marketing tips to boost Your sales and conversions.
Email marketing is powerful. We hope this post has cleared some of your doubts about creating and running an effective ecommerce email marketing campaign.
The key here is to keep monitoring your campaigns so that you can make timely adjustments and tweak your strategies to fit your business needs.
The first step to launching an email marketing campaign is building an email list. Once you have a list in hand, you can work on other parts of your campaign to engage with your subscribers and attract them to revisit your website to enjoy different offers.
Have you used email marketing for your ecommerce business yet? What advice do you want to share with your fellow business owners? Drop your feedback, and we’ll get back to you at our earliest.