- By: Ricky Hayes January 8, 2021
Backlinks For Ecommerce: 11 Actionable Ways To Build Links To Your Ecommerce Store
To let the audience know that you exist and you have the right product to suit their needs, it is necessary to make strong, concrete, and effective on-site SEO strategies to rank higher in the SERP (Search Engine Result Pages).
SEO strategies are time-consuming and must be developed with extra vigilance and keeping in view the guidelines and rules of Google Analytics.
Creating good quality content, using correct keywords, semantic title and heading tags, adding proper meta-descriptions are some of the main elements to work on to improve the on-page SEO of an eCommerce store.
There are 7.1 million online retailers across the globe and the number is escalating each day. With increasing numbers of eCommerce stores and the need for time to resort to online shopping, it is more than important to step up your game and stand out from your competitors.
Is that it? Do you only want traffic from search engines and not through any other channel? If yes, then you may quit reading.
But, if you want to unveil the secret of driving more audience to your page, then keep reading with the same attention.
Backlinks are often referred to as off-page SEO. It means building links so that people are brought to your store from another referral website.
The importance of backlinks should not be underestimated, if your store’s link is mentioned on a famous website, like Amazon or Etsy, then imagine the SEO boost it will get and many people will be diverted to your store.
However, it must not be forgotten that on-page SEO comes first and should be your priority. Because undoubtedly, huge traffic comes from SERPs. Work on your SEO and once you have achieved that, then go for developing backlink strategies for your eCommerce store.
Backlinks not only improve the SEO of your store but also saves you money. Yes, a powerful referral link from a huge tycoon can be phenomenal for your business. It makes you spend less on Pay Per Click (PPC) marketing.
Now, we are sure you are tempted to get equipped with the knowledge of how to build SEO backlinks for your store, right?
Don’t worry we have that in store for you. But, before that, keep a few things in your mind:
- It is not easy
- It takes time
- It doesn’t guarantee the desired results
As much as backlinks look promising for improving the SEO of your business, they aren’t a piece of cake to build. It takes time, patience, and consistency to build quality backlinks.
But, that doesn’t mean you don’t have to work for it, right? Get ready for some action. Because we have compiled 11 Backlink strategies for an eCommerce store which are doable.
11 Actionable Ways To Build Backlinks To Your Ecommerce Store
The first way to build backlinks to your store is to start and maintain an active blog with regular updates. You don’t have to write about complicated topics or publish an article backed up by scientific studies, no.
All that you have to do is to focus on your product and how you can convince your buyers to buy it without being too obvious or direct. Write about what is your product and what benefits it has in store for its buyers or users. Also, answer the frequently asked question about this product.
This strategy will also help you with your on-page SEO. Writing a long-tail of keywords is possible in writing a blog. Use this option for improving your on-page SEO too.
Also, if the reader likes your blogs he might share them on his social media profile for his friends and family members to read. If you have more competitors in your niche, then there’s a chance that they might share the article with their network of operations.
Ask Manufactures To Link Back To You
If you have an eCommerce store where you sell the products manufactured by someone else then you are in luck for getting an extra backlink as compared to the ones who produce their own goods.
Ask the producer of the goods to mention your brand and its link on his website under the vendor’s list.
This will get you a natural backlink. When somebody would access the website of the manufacturer he might come to your website to explore the variety of goods that you have.
So, pick up your phone and contact the manufacturer today to link back to you.
Link Other Websites Or Blogs
While this may sound absurd when talking about getting a backlink, trust us, it works. When you are writing a blog, try giving a link or two to the eCommerce store that operates under the same niche as you. Don’t worry you don’t have to link your biggest competitor, but some other small eCommerce stores.
How will this work? Well, once you link back to some eCommerce store or blog, there are high chances that the webmaster will analyze getting the link from your site by Google Analytics.
If he likes the blog that you have published or any other blog available on your website, then they might link you back.
Pitch To Reputable Bloggers
Another common tactic used by online sellers to increase their brand awareness and to capture the attention of a large audience is to connect with bloggers and social media influencers.
Find out the bloggers that create content for the same niche as yours. This will make them in a better position to review your product on their blog post. For instance, sending a nude shade of lipstick to a blogger who creates content for medical science, would be preposterous and not to mention an utter waste of time and resources for both of you.
Send an email to the blogger and let them know that you are interested to send them a free sample. Once the bloggers will review your product, they will mention the links for their readers if they want to buy it.
But, make sure that the blogger doesn’t post about getting the product for free. If Google senses anything which was sent free for getting a link it renders that link useless.
Buy A Content-Rich Blog
Running short on time? Have ample tasks pending? No time for maintaining a blog? Relax! Who said that the backlinks will only work if you will start blogging from scratch?
If you have enough resources that won’t affect the working of your business, then purchase an already established blog that aligns with your niche.
Find an established blog that has good traffic and good ranking. Also, check if it has quality content blogs or not. If all the boxes get a check, then get your hands on it.
After buying the blog, you may need to spend some extra money for migrating it correctly with redirects and canonical URLs. It is necessary because if the blog is pointed by any link, it will be relocated to your page. Make sure it is done by tech-savvy or else you won’t get anything out of it.
Collaborate With Other Brands
To build backlinks for your eCommerce store, you can collaborate with other brands that have a separate or similar niche of operation.
This is fairly easy for small businesses, and if done correctly it can score you a backlink. For instance, a brand that deals with moisturizers and skin goodies can collaborate with a brand that sells comfortable PJs for women.
Both the brands can launch a campaign about how women can pamper themselves at the end of a tiring day by using their products.
Both brands can return the link to each other and enjoy the traffic.
Before explaining this method, think for a second: ‘Either text is more likely to get viral or a simple picture?’
Let’s simplify it for you. If you write long paragraphs of research or simply post a picture of a product, which one of these is at a better chance of going viral?
To score natural backlinks without paying or requesting anything, all that you need is infographics. The smart blend of pictures and text. If done properly, get ready to take the internet by buzz.
Start by creating a visually appealing design to catch the attention of the viewers. Add information related to your field, which is backed by statistical data or research. For instance, an eCommerce store dealing with herbal teas can opt for, ‘5 Benefits of Sipping Chamomile Tea…’
Post the infographic on your social media and engage with your followers under that post to boost it up. The more sharing and retweets it gets the more likely you are to score a backlink.
Incorporate Your Links On Marketplaces
No one is being kind enough to give you a link? Don’t worry. Do it by yourself. Place the link of your eCommerce website on busy online marketplaces such as Amazon, eBay, and Etsy, etc. under your products.
It makes it easier for you to score the referral links from powerful websites.
Ask For Credits
Don’t be okay if somebody uses your content or pictures on their platform. You might think that your content or picture is getting famous but then what? Nobody would know that you were the one behind its creation.
Ask the people to give you credits by putting up the name and link of your store.
Use TinEye.com or Google to locate where your images have been used.
Give Reviews Of Your Favorite Products
It is a common practice by online retailers to strategically place the testimonials on their website to induce the customer to buy from them.
This tip works well if you review the product of a software company. For example, if you are using a designing tool for a certain brand then give them a good review. There are high chances that they will publish your review along with your website link.
Learn From Your Rival Businesses
Look up to the senior businesses from your niche. The ones who have been in the market longer than you.
More than you, they understand the importance of backlinks and they must’ve worked hard to build them. Now, you only have to learn how they did it.
No, you don’t have to go to them or email them requesting for sharing their secrets with you, no. All that you have to do is find a good quality backlink tool.
Type your competitor’s link and search from where are they getting their backlinks and how?
Scan the websites which are giving a link to your competitor’s store and then find out the why?
- Is it because of the content?
- Are they writing a guest post?
- Have they reviewed something for that website?
After finding out where and how are they able to build backlinks, it’s time for you to do the same. Follow the footprints of your rivals to build SEO backlinks for your store.
Wrapping It Up
Building backlinks strategies for an eCommerce store is no joke. It requires time, patience, and continuous efforts to score the backlinks, and that too slowly and gradually.
Even if you apply all the above tips and tricks to score numerous backlinks it won’t happen overnight. Time and patience is the key for backlinks. Stay active outside of your website too. Engage with other brands and you will get what you are seeking; backlinks for your store.