- By: Ricky Hayes April 8, 2021
16 Proven Strategies To Increase Your Blog’s Traffic In 2021
There are many reasons why online selling is better than having a brick-and-mortar store.
Customers can touch and check the quality of products when they buy anything from a physical store, but you can’t engage with them like you do while selling online.
Online selling enables you to increase your website traffic by implementing simple traffic-building strategies, which isn’t the case when we talk about selling stuff in a physical shop or a store.
Above all, you can attract conversions and sales by engaging with your audience through a robust content marketing strategy.
Blogging has emerged as a powerful customer engagement tool in recent years. Research by HubSpot reveals that businesses that prioritize blogging are 13-times more likely to witness a positive return on investment than businesses that don’t.
That is perhaps a reason why every online business has a dedicated blog section on its website. But is having a blog enough to get the desired conversions and sales?
No. Because, how are you going to increase your website traffic and increase sales if no one visits your blog?
Increasing traffic on your blog is the first step towards creating a loyal customer base.
But you can’t increase your website traffic without having a comprehensive content plan. If you’re looking to have quality traffic on your blog yet unsure where to start from, you have come to the right place.
In this post, we’re going to highlight 16 tricks to increase blog traffic in 2021 and beyond.
But before we explore those simple traffic-building strategies, first have a look at some of the reasons why you need a blog for your ecommerce store if you already don’t have one.
Reasons Why Your Ecommerce Site Should Have A Blog?
Blogging Can Be A Lot Of Fun
The most obvious reason, of course. Blogging is a fun way to express yourself in front of a large audience. You don’t need to spend lots of money either to start and run a blog. Most ecommerce platforms offer this option free of cost for the users.
It Improves Your Search Engine Visibility
If you want to increase your website traffic, then you’re not alone. Every business invests its resources in driving organic traffic to their website that eventually turns into leads and conversions.
Starting a blog can be the first step towards achieving your website traffic goals. It’s also one of the proven and free ways to attract and engage traffic on your website.
When you have plenty of content on your site, Google and other search engines index it better. As a result, more and more people get to see your pages on the initial few pages of Google. That drives tons of traffic to your website that also has the potential to turn your visitors into paying customers.
Portrays You As An Industry Expert
Did you know you can use your blog as a branding tactic to prove your industry expertise? When you post highly relevant and meaningful content (that includes tips, tricks, how-to articles, and tutorials), people start seeing your blog as a resource where they can find all the trending and reliable industry news.
Boosts Customer Engagement
A blog on your website helps you engage your customers consistently. Usually, people come to your site, make a purchase, and leave. But when you have a blog containing lots of valuable information for your site visitors and customers, you keep them engaged even if they aren’t currently contributing to the conversion process.
It Helps Reduce Cost Of Your Other Marketing Efforts
Websites that include a dedicated blog section do not have to invest a lot in other paid marketing efforts. It’s a perfect platform where you can make announcements, introduce deals, and even answer frequently asked questions.
Boosts Conversions And Sales
The blog brings credibility, and credibility leads to sales and conversions. Your goal as an online seller isn’t confined to driving traffic only but also to increase sales and conversions. Having a blog on your website will make the entire CRO process smoother and hassle-free.
It Helps Create A Loyal Customer Base
Even if you have the best products in the entire universe, the number of repeat customers would be less if you fail to create a loyal customer base for your business.
While your blog does not directly impact brand loyalty, it still plays a critical role in the process.
It Helps Create An Online Community
It’s always a good idea to let your visitors comment on your blog posts. Doing so will help you build an online community that will resonate with your brand and stay connected across different platforms.
Don’t worry about haters and spammers, as you can always filter comments before they go live on your site.
Provides An Opportunity To Go Viral
Another trick to increase blog traffic on your site is by getting your posts viral on different platforms. Your posts must have a share button that lets readers share your content within their social circles.
Supports Your SMM Strategy
When you create any new post for your blog, you get a unique URL for that. You can include that URL on your social media posts to drive traffic to your website.
On the flip side, you must also have buttons on your posts for your social media profiles that take readers to your social media pages when they click on them. This strategy, if done right, can go a long way.
16 Proven Strategies To Increase Your Blog’s Traffic In 2021
1. Identify Your Audience
The million-dollar trick to increase blog traffic is to identify your target audience. In all honesty, if you’re really looking to increase your website traffic, you have to invest your time and money in knowing your audience.
Let’s suppose you run a store that delivers baking supplies online. Do you want to get your message across to men aged 70-years and above? No, right? Why? Because they aren’t the right audience for your offerings.
Sending the right message to the right people at the right time is the very essence of ecommerce marketing.
The same goes for your blog. When you personalize your blog for the right market, you’re likely to get more shares and likes.
2. Post Regularly
The key to successful content marketing is to publish your content regularly. Create a content calendar and ensure you follow that religiously no matter what.
Some businesses prefer to post a weekly blog while others post content on a bi-monthly basis. No matter what schedule you choose, make sure you stick to it.
3. Find The Right Writer
Unless you’re too confident about your writing skills, it’s a good idea to hire someone who knows their work.
Remember, you not only have to post regularly on your website, but you must also ensure whatever you post is relevant and informative.
Choose a writer who knows your brand and can write according to your brand tone and personality.
4. Create Viral Content
Your goal should be to create content that goes viral in no time. While everyone’s goal is to create content that inspires and attracts a large audience, most people fail.
Here are a few things you can do to create killer content that instantly goes viral:
Write Great Headlines
The headlines you create are the ultimate deal-breaker. Create headlines that immediately hooks your reader’s interest and encourages them to read the rest of the content.
Get The Length Right
What sets viral content apart from generic and usual content is the length of the posts you’re creating. Long-form content means more SEO opportunities, which leads to greater conversions.
Choose The Killer Content Ideas
The last tip is to choose a content idea that gets fame on social media platforms quickly. As mentioned above, you should write content that addresses your customer’s pain points. There are different online tools available that you can use to generate unique and viral content ideas (we’re going to discuss a few of them in one of the headings given below).
5. Work On SEO
Your content plan is incomplete without a robust SEO strategy. Optimizing your blog posts for the right set of keywords will ensure you get the quality traffic on your website that also has the potential to convert into paying clients.
6. Generate New And Unique Content Ideas
Gone are the days when you get traffic on your site no matter what you post. Today, there are thousands of businesses working in the same niche as yours. If you want to set your business apart from others, you have to post content that is exclusive, engaging, and above all, valuable and interesting.
The good news is you don’t always have to rely on your own knowledge and creativity. There are many tools available online that you can use to brainstorm engaging and unique content ideas. Ubersuggest is our favorite tool that helps ecommerce business owners find trending content ideas based on keyword research.
Besides these online tools, you can also take inspiration from user reviews and comments.
7. Focus On Producing Long-Form Content
Many studies prove that long-form content performs better than short posts.
Posts having more than 2000+ words appear better in search results. Also, such posts are more likely to satisfy readers who come across them.
8. Update Your Existing Posts
When it comes to increasing your website traffic, quality outperforms quantity. So it’s better to give an individual post a time it deserves to create something that will instantly attract your reader’s attention.
You must be wondering how you can regularly post if you spend many days on a single post. You can repurpose your content to make it in line with the ongoing trends.
You can revise your text-based posts, make necessary changes, and repurpose them in audio and video to engage readers.
9. Include HD Images And Videos
The internet has turned into a visual place in recent years. You can significantly increase your blog traffic when you include high-quality images to support your text.
It helps readers get a clear picture of what you’re writing about. Also, you can optimize your images so that they rank better on search engines. Last but not least, relevant images help make your posts look more authoritative.
10. Build Relationships With Other Bloggers
Another effective trick to increase blog traffic is to interact with other bloggers working in the same niche as yours. There are two ways you can reach out to them – through emails (something that most beginners find tough to do in the beginning) and through blog comments. Don’t leave generic comments. Post something that adds value and also redirect readers to your site.
11. Link To High-Quality Websites
You can increase the SEO value of your content when you link to high DA websites. Many bloggers do not link to other blogger’s websites because they think it will de-rank their content. But the fact is that it improves your relationship with other bloggers and also makes your content look more authoritative and engaging.
12. Guest Posting
Guest posting is another result-driven way to get noticed in front of large audiences. Use Google and other search engines to find suitable guest posting opportunities in your niche.
13. Promote On Social Media
You cannot get the desired results without investing your time and resources in content promotion strategies. Social media is the best platform where you can target your customers without the hassle.
The key here is to target those social media platforms only where you know your audience spends their time.
14. Capture Email Addresses
The best strategy to increase your website traffic is by encouraging your visitors to share their email ids with you. This enables you to stay connected with your customers through newsletters.
For this, you need to have a data form on your blog pages that site visitors can use to provide their email addresses.
15. Encourage Comments
If you’re afraid of negative comments on your posts, you’re not alone.
But let us tell you, it is better to have negative comments than having nothing on your content pages.
First, you can always avoid spammers using available filters. Even if you get one or two negative comments, respond to them, and make an effort to change their opinion.
16. Leverage Paid Advertising
PPC can be a good option to drive traffic and reach your audience. The good thing about paid marketing is that it targets those people who’re genuinely interested in your offers