Blog | Ricky Hayes

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Eight Effective Strategies For Driving B2B Ecommerce Sales in 2020

With global e-commerce sales expected to hit a whopping $4.2 trillion by 2020, there's more potential for online businesses to succeed. But with great opportunity comes massive competition, making it challenging for…

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How To Use Social Proof To Drive More Sales For Your Shopify Store

The world of online shopping is chock-full of options, crowded and competitive. For shoppers, a search for a single product pops up hundreds of options being sold by different stores. Moreover, competitive…

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The Best Ecommerce Analytics Substitutes For Google Analytics

To make effective changes to your store, you need to be able to analyze how every aspect is performing. A popular tool for gaining insight into the traffic you receive is Google…

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9 Key Types of Online Shoppers Every Ecommerce Entrepreneur Should Know

Everyone has a reason why they buy something online. The reasons are generally based on two things. First is how fast they make decisions. Second is whether they decide logically or emotionally.…

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6 Key Online Shopping Personas Every Ecommerce Store Owner Should Know

Every ecommerce store wants to maximize their sales by targeting the right kind of customer. This is called an online shopping persona. It is also called a buyer persona. Basically, it is…

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8 Reasons Why You Should Focus On Customer Re-engagement

Did you know that businesses lose $1.6 trillion when customers turn to their competitors? Marketers invest a lot of time, effort, and resources to acquire new leads. However, the question is does their…

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How to Use Shopping Surveys to Increase Ecommerce Conversions

Shopping surveys help you to discover why your visitors aren't buying your products, instead of just guessing at the reasons. When you know what exactly is stopping your potential customers from making…

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How to Deal with Negative Customer Reviews on Your Ecommerce Store

When you own a business, you’re bound to get negative reviews at one time. There's no question about that. That's because mistakes do happen - humans run businesses, after all, and are…

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How To Effectively Offer Customized Products On Your Shopify Store

People like feeling special. They spend a lot on unique products so they can stand out from the crowd. But what’s unique today may be common tomorrow. Big brands have boosted sales…

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11 Powerful Tips On How To Offer Great Phone Support For Your Ecommerce Store

Phone support may sound tiresome, but it’s a very strong tool in ecommerce. It goes beyond giving help to customers. The phone can become a key part of your strategy to increase…

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How to Make Your Ecommerce Store Appeal to Millennial Shoppers

Millennials (born between the 1980s and 2000s) are not only a tech-savvy demographic that enjoys shopping online, but also the largest generation in the world. In the US alone, they’re around 80…

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10 Important Conversions You Need On Your Shopify Store For Ecommerce Success

When you hear the word conversion, your mind probably rushes to a sale. While that is very important, it’s not always possible. Sometimes customers want to think a little more before they…

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The Best Ecommerce Marketing Strategies For Your Shopify Store (And Those To Avoid)

Awareness is important for any business. Your ecommerce marketing strategy deals with how you get the word out there. For ecommerce stores, there are very many ways to market one. Most will…

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10 Key Skills Every E-commerce Entrepreneur Should Have

The COVID-19 pandemic has made it difficult to meet physically or go to most stores due to social distancing. So being able to sell online has become very useful in 2020. Every…

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Effective Product Pricing Strategies You Should Use For Your Ecommerce Store

If you’re in the online shopping game, you’ll find yourself in the same field as more prominent players like Amazon and eBay. And chances are, you won’t be able to tackle them.…

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The Top AliExpress Alternatives To Quickly Get Your Dropshipping Business Off The Ground

If you’re looking to make a buck online, dropshipping might be the route to go. Running an online store using this method is right for you if you’re new to eCommerce. After…

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5 Powerful Ecommerce Spy Tools To Effectively Keep An Eye On Competitors

Before a game, teams pore through several hours of video analyzing that weekend’s opponent. They examine what the opponent does well and where they fall short. Throughout the week, they prepare themselves…

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Leave Your Ecommerce Competitors Behind With These Top Tips

There’s a common thought among many people who start businesses. “A lot of people are already doing this.” Ecommerce is no different. Many are already doing nearly everything you want to do.…

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15 Effective Ways To Boost Website Traffic To Your Ecommerce Business

You have started your ecommerce business but things are a bit slow. Whether you’re at the beginning, or already driving traffic, there’s always room for more. Getting more users to visit a…

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How To Get The First 100 Sales In Your New Ecommerce Store

You might look at businesses already succeeding and say “I’ll do just that”. Think again. The struggle to get more sales down the road is a little different from getting your first…

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The Ultimate Guide To Boosting Your Ecommerce Sales With Affiliate Marketing

You’ve poured a lot of effort and resources into marketing your eCommerce store. The brand has taken off, and you’re seeing sizable returns. You couldn’t be any happier. But let’s face it.…

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Easy Cybersecurity Tips To Protect Your Shopify Store From Hackers

As the COVID-19 pandemic spurs an increase in ecommerce, let’s take a detailed look at some of the major threat areas and offer cybersecurity tips to protect your business. Running an online…

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How To Use Discounts And Promotions To Boost Sales In Your Ecommerce Store

Do you know how powerful discounts and promos are for boosting ecommerce sales? According to this study, 59% of shoppers search for promo codes before buying. And up to 54% of online…

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How to Grow Your Dropshipping Business

Dropshipping is a great way to venture into the eCommerce industry. It is especially advantageous given that you don’t need too much capital to set up your online store. With the dropshipping…

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How To Write Great Ecommerce Product Descriptions That Sell

Getting a potential customer to visit your Shopify store and browse your product pages is one thing, but convincing them to click the “add to cart” button is a struggle of its…

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What to Know About Using Email Marketing For Your Shopify Store

Building an email list is one of the most vital keys to successfully marketing your Shopify store. Email marketing remains one of the most powerful and effective methods of building value and…

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The Ultimate Guide to Effective Influencer Marketing for Ecommerce in 2020

As the proprietor of an online store, promoting your brand takes up a large chunk of your time. In this digital era, the ideal avenue for eCommerce marketing is using social media.…

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How to Successfully Market Your Shopify Store on Pinterest

Pinterest has evolved into one of the most effective channels for ecommerce marketing. With 150 million active users saving 2 million shopping pins on boards every day, Pinterest has set itself apart…

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How to Successfully Use Twitter Marketing for Your Shopify Store

Twitter is a microblogging site and app combination that has 280 character-per-post limit. Due to the short post length being the norm, Twitter is often the source of rapid fire conversations on…

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How to Successfully Use Snapchat Ads for Your Shopify Store

After you’ve set up your Shopify store, you need to direct as much traffic as possible to your site in the hopes of converting some of that into sales. There are several…

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How to Successfully Use Video Marketing for Your Shopify Store

When it comes to growing your Shopify store, the power of video in your marketing strategy can’t be underscored enough. Plenty of online store owners utilize blogs and image marketing to get…

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Finding Reliable Dropshipping Suppliers in 2020

Looking for dropshipping suppliers in 2020 needs some savvy skills to match your goals with the capabilities of your supplier. However, you need to start off on the right foot with your…

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How to do SEO Right for Your Shopify Store

In the beginnings of eCommerce, there were a few online stores – prompting proprietors to focus their energies on making aesthetically attractive stores and wait for customers to find them. However, with…

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How to Successfully Use Instagram Marketing for Your Shopify Store

Instagram is a social platform focused on photo and video sharing. It was bought by Facebook in 2012 and has since then grown to be a valuable way for businesses to engage…

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How to successfully use YouTube marketing for your Shopify store

From its inception in 2005 as a dating site that was pivoted into a video sharing site with low resolution clips, YouTube has grown into the second largest search engine behind Google.…

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How to grow your Shopify store

The world has reached a stage where convenience plays a big role in people’s buying decisions. The growth of online shopping has particularly underscored this phenomenon; the growing value of eCommerce platforms…

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How to Find Great Dropshipping Products That Sell

If you’re new to eCommerce and have no particular niche you want to be involved in, you can find yourself spoiled for choice regarding the products you want to sell. Before you…

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How to successfully use Facebook ads for your Shopify store

With so many people dabbling in the same niche as you, you need to find ways to attract more customers to your Shopify store. One of the premier clusters of your target…

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