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Blue or red, which CTA color will encourage people to click and proceed with the buying process? How many menu options should you have on your homepage to drive conversions, 3 or…
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In an ideal world, every subscriber on your email list should be active and engaged. But sadly, that's not how things work in the real world. While some subscribers will convert over…
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The average ecommerce cart abandonment ratio for 2021 is 69.57%. That means 70 out of 100 visitors leave your site without taking any action. We know this statistic is shocking. But the…
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Gone are the days when having a single-page website with a homepage was enough to drive leads and conversions. Today, nothing is more critical for an ecommerce store than offering the best…
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Running a successful online business in 2021 is hard. Sure, you have many resources, automation is here, and you can access hundreds of marketing channels to promote your products and services online.…
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Even if you have the best products in the world, you can't expect conversions and sales unless you're able to provide a seamless user experience to your website visitors. Remember, all of…
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Competition in an online selling space is already aggressive. Customers are spoilt for choice. It must not be a big deal for you if you're an already established business. Startups, however, may…
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How many times have you purchased products on the recommendation of your favorite celebrities and famous media stars? Many times, right? It's no surprise we all love following people we believe are…
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Dropshipping business model has made it incredibly easy for budding entrepreneurs to start their business online. There is no upfront money involved, and anyone can start a business at any time without…
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Choice-overload has made it hard for buyers to make a buying decision. They have many questions, and they visit your website to find answers to these questions. That's where call-to-action buttons come in. The…
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There are many benefits of increasing average order value for your business. First, you don't have to invest additional money into driving a higher volume of sales. Second, getting your existing customers…
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What if shopping in the real world is the same as shopping online? You enter a store, stuff your shopping cart with your favorite things, only to be distracted by a cute…
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SEO is the heart and soul of your digital marketing strategy. It enables you to attract more potential customers by improving your site's search engine visibility and ranking. But a lot has…
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There are many reasons why online selling is better than having a brick-and-mortar store. Customers can touch and check the quality of products when they buy anything from a physical store, but…
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A little competition is always productive for your growth, right? Having competitors means what you sell is in demand, and you're in for an opportunity to grab more market share. As ecommerce…
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Content marketing is an integral part of your digital marketing strategy. Online businesses are producing more content than ever. Customers have access to different devices, and they're able to consume information from…
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The trend of online shopping is more than ever. A Mintel research highlights that more than 69% of US-based internet users shop online at least once a month. Despite the popularity of…
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With more than 24-million ecommerce sites across the globe, it's no surprise why ranking on the first page of Google is every online seller's top priority. While paid ads can help you…
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Whether you’re an established ecommerce merchant or just planning to start your online business from scratch, we have good news for you. Online sales are predicted to grow by a whopping $6.542…
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The amount of energy you invest in your marketing efforts will determine your business growth and success. Whether you know about it or not, the marketing sales funnel is an integral part…
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New online sellers often have a misconception that SEO and social media are two entirely different entities. While your social media profiles might not directly influence your search engine rankings, the fact…
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The ultimate goal of every online seller is to make money. No matter what you’re selling, you want your buyers to buy more from you. One of the ways you can make…
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The biggest mistake marketers make is they keep their entire focus on generating new leads instead of retaining the existing customers. Yes, it feels great when you get new customers on board,…
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With over 2.7 billion monthly active users, Facebook is one of the biggest social networks available worldwide. Many businesses, including big brands, are using Facebook marketing to promote their businesses. Facebook Messenger…
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It is no surprise that nurturing relationships with customers demand time and effort. Businesses that want to reach their customers can’t sit idle and wait for them to come. You have to…
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The content marketing campaign is the talk of the marketing town. Every business; either small or big, has resorted to relying on the content marketing campaign to target their audience and improve…
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To let the audience know that you exist and you have the right product to suit their needs, it is necessary to make strong, concrete, and effective on-site SEO strategies to rank…
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Online or physical - the world of business revolves around customers. The more happy customers you have, the better you would be able to boost sales and conversions. As an e-commerce store…
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E-commerce has gained so much popularity in recent years that even popular brick-and-mortar stores have decided to create their presence online. Today, consumers can find everything online - be it a needle…
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E-commerce marketing is a broad phenomenon. The process revolves around testing, tweaking, and ensuring your message gets through to your target audience. Starting your e-commerce business in 2020-21 isn’t as easy as…
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A Shopify product page is an ultimate deal-breaker. Product pages are where your customers spend most of their time and finally make the decision to either purchase or leave your product. The…
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Excellent customer service is key to e-commerce business growth and success. You can encourage your customers to complete the checkout process by optimizing your customer service. Even if you’re getting tons of…
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Social media channels such as Facebook and Instagram have gained massive momentum in recent years. Because of their wide reach and strong networking potential, these channels are not only used to build…
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Online buying statistics are changing every time. Everything from demographics to sociographic, brand perceptions to payment preferences is changing and affecting the buying behavior of customers. You might be busy dealing with…
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With global e-commerce sales expected to hit a whopping $4.2 trillion by 2020, there's more potential for online businesses to succeed. But with great opportunity comes massive competition, making it challenging for…
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The world of online shopping is chock-full of options, crowded and competitive. For shoppers, a search for a single product pops up hundreds of options being sold by different stores. Moreover, competitive…
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To make effective changes to your store, you need to be able to analyze how every aspect is performing. A popular tool for gaining insight into the traffic you receive is Google…
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Everyone has a reason why they buy something online. The reasons are generally based on two things. First is how fast they make decisions. Second is whether they decide logically or emotionally.…
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Every ecommerce store wants to maximize their sales by targeting the right kind of customer. This is called an online shopping persona. It is also called a buyer persona. Basically, it is…
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Shopping surveys help you to discover why your visitors aren't buying your products, instead of just guessing at the reasons. When you know what exactly is stopping your potential customers from making…
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When you own a business, you’re bound to get negative reviews at one time. There's no question about that. That's because mistakes do happen - humans run businesses, after all, and are…
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Phone support may sound tiresome, but it’s a very strong tool in ecommerce. It goes beyond giving help to customers. The phone can become a key part of your strategy to increase…
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Millennials (born between the 1980s and 2000s) are not only a tech-savvy demographic that enjoys shopping online, but also the largest generation in the world. In the US alone, they’re around 80…
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When you hear the word conversion, your mind probably rushes to a sale. While that is very important, it’s not always possible. Sometimes customers want to think a little more before they…
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Awareness is important for any business. Your ecommerce marketing strategy deals with how you get the word out there. For ecommerce stores, there are very many ways to market one. Most will…
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The COVID-19 pandemic has made it difficult to meet physically or go to most stores due to social distancing. So being able to sell online has become very useful in 2020. Every…
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If you’re in the online shopping game, you’ll find yourself in the same field as more prominent players like Amazon and eBay. And chances are, you won’t be able to tackle them.…
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If you’re looking to make a buck online, dropshipping might be the route to go. Running an online store using this method is right for you if you’re new to eCommerce. After…
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Before a game, teams pore through several hours of video analyzing that weekend’s opponent. They examine what the opponent does well and where they fall short. Throughout the week, they prepare themselves…
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There’s a common thought among many people who start businesses. “A lot of people are already doing this.” Ecommerce is no different. Many are already doing nearly everything you want to do.…
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You have started your ecommerce business but things are a bit slow. Whether you’re at the beginning, or already driving traffic, there’s always room for more. Getting more users to visit a…
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You might look at businesses already succeeding and say “I’ll do just that”. Think again. The struggle to get more sales down the road is a little different from getting your first…
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You’ve poured a lot of effort and resources into marketing your eCommerce store. The brand has taken off, and you’re seeing sizable returns. You couldn’t be any happier. But let’s face it.…
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Do you know how powerful discounts and promos are for boosting ecommerce sales? According to this study, 59% of shoppers search for promo codes before buying. And up to 54% of online…
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Dropshipping is a great way to venture into the eCommerce industry. It is especially advantageous given that you don’t need too much capital to set up your online store. With the dropshipping…
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Getting a potential customer to visit your Shopify store and browse your product pages is one thing, but convincing them to click the “add to cart” button is a struggle of its…
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Looking for dropshipping suppliers in 2020 needs some savvy skills to match your goals with the capabilities of your supplier. However, you need to start off on the right foot with your…
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In the beginnings of eCommerce, there were a few online stores – prompting proprietors to focus their energies on making aesthetically attractive stores and wait for customers to find them. However, with…
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From its inception in 2005 as a dating site that was pivoted into a video sharing site with low resolution clips, YouTube has grown into the second largest search engine behind Google.…
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If you’re new to eCommerce and have no particular niche you want to be involved in, you can find yourself spoiled for choice regarding the products you want to sell. Before you…
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With so many people dabbling in the same niche as you, you need to find ways to attract more customers to your Shopify store. One of the premier clusters of your target…
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