Blog | Ricky Hayes

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Ecommerce A/B Testing: 6 Tips To Run Successful A/B Tests For Ecommerce

Blue or red, which CTA color will encourage people to click and proceed with the buying process? How many menu options should you have on your homepage to drive conversions, 3 or…

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10 Essential Tips For Successful Email Re-Engagement Campaigns On Your Ecommerce Store

In an ideal world, every subscriber on your email list should be active and engaged. But sadly, that's not how things work in the real world. While some subscribers will convert over…

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Seven Ways Messenger Marketing Can Supercharge Your Ecommerce Sales Funnel

The average ecommerce cart abandonment ratio for 2021 is 69.57%. That means 70 out of 100 visitors leave your site without taking any action. We know this statistic is shocking. But the…

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Ecommerce Landing Pages: 15 Essential Landing Page Tips For Maximum Conversions

Gone are the days when having a single-page website with a homepage was enough to drive leads and conversions. Today, nothing is more critical for an ecommerce store than offering the best…

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Email Marketing: 10 Simple eCommerce Email Marketing Tips To Boost Your Sales

Running a successful online business in 2021 is hard.  Sure, you have many resources, automation is here, and you can access hundreds of marketing channels to promote your products and services online.…

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Usability Testing Tools: Top 10 Usability Tools You Can Use To Optimize Your Ecommerce Website

Even if you have the best products in the world, you can't expect conversions and sales unless you're able to provide a seamless user experience to your website visitors. Remember, all of…

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Seven Ways To Use Guerilla Marketing To Grow Your Ecommerce Store

Competition in an online selling space is already aggressive. Customers are spoilt for choice. It must not be a big deal for you if you're an already established business. Startups, however, may…

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Eight Ways Consumer Brands Leverage Micro-Influencers For Better Engagement

How many times have you purchased products on the recommendation of your favorite celebrities and famous media stars? Many times, right? It's no surprise we all love following people we believe are…

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11 Costly Dropshipping Mistakes To Avoid When You’re Starting Out

Dropshipping business model has made it incredibly easy for budding entrepreneurs to start their business online. There is no upfront money involved, and anyone can start a business at any time without…

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Eight Effective Ways To Boost Conversion Rate With A Call-To-Action Button

Choice-overload has made it hard for buyers to make a buying decision. They have many questions, and they visit your website to find answers to these questions. That's where call-to-action buttons come in. The…

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Seven Smart Cross-Selling Strategies To Boost Sales For Your Ecommerce Store

There are many benefits of increasing average order value for your business. First, you don't have to invest additional money into driving a higher volume of sales. Second, getting your existing customers…

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15 Must-Use Methods For Killing Shopping Cart Abandonment

What if shopping in the real world is the same as shopping online? You enter a store, stuff your shopping cart with your favorite things, only to be distracted by a cute…

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SEO Trends For 2021: The Top 12 SEO Trends You Need To Know In 2021

SEO is the heart and soul of your digital marketing strategy. It enables you to attract more potential customers by improving your site's search engine visibility and ranking.  But a lot has…

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16 Proven Strategies To Increase Your Blog’s Traffic In 2021

There are many reasons why online selling is better than having a brick-and-mortar store.  Customers can touch and check the quality of products when they buy anything from a physical store, but…

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Competitor Analysis: 11 Top Competitor Analysis Tools That Will Improve Your Traffic

A little competition is always productive for your growth, right? Having competitors means what you sell is in demand, and you're in for an opportunity to grab more market share.  As ecommerce…

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Content Marketing In 2021: Ultimate Beginner’s Guide To Content Marketing

Content marketing is an integral part of your digital marketing strategy. Online businesses are producing more content than ever. Customers have access to different devices, and they're able to consume information from…

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Ecommerce Conversion Rate – The 17 Most Effective Ways To Increase Your Conversion Rate

The trend of online shopping is more than ever. A Mintel research highlights that more than 69% of US-based internet users shop online at least once a month. Despite the popularity of…

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Keyword Research: 13 Tips to Help You Conduct Keyword Research For eCommerce SEO

With more than 24-million ecommerce sites across the globe, it's no surprise why ranking on the first page of Google is every online seller's top priority.  While paid ads can help you…

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Ecommerce Fraud: Top 11 Fraud Prevention Strategies For Ecommerce

Whether you’re an established ecommerce merchant or just planning to start your online business from scratch, we have good news for you.  Online sales are predicted to grow by a whopping $6.542…

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Marketing Funnel Strategies: 12 Proven Marketing Strategies To Increase Sales In 2021

The amount of energy you invest in your marketing efforts will determine your business growth and success. Whether you know about it or not, the marketing sales funnel is an integral part…

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Social Media & SEO: 8 Ways Social Media And SEO Work Together To Boost Results

New online sellers often have a misconception that SEO and social media are two entirely different entities. While your social media profiles might not directly influence your search engine rankings, the fact…

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Nine Highly-Effective Ways To Increase The Average Order Value Of Your Ecommerce Store

The ultimate goal of every online seller is to make money. No matter what you’re selling, you want your buyers to buy more from you. One of the ways you can make…

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10 Unique Customer Retention Strategies To Boost Conversions | Customer Retention

The biggest mistake marketers make is they keep their entire focus on generating new leads instead of retaining the existing customers. Yes, it feels great when you get new customers on board,…

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7 Effective Ways To Use Facebook Messenger To Promote Your Business

With over 2.7 billion monthly active users, Facebook is one of the biggest social networks available worldwide. Many businesses, including big brands, are using Facebook marketing to promote their businesses. Facebook Messenger…

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SMS Marketing – Eight Reasons Why You Need SMS Marketing While Dropshipping

It is no surprise that nurturing relationships with customers demand time and effort. Businesses that want to reach their customers can’t sit idle and wait for them to come. You have to…

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10 Reasons Why Content Marketing Campaign Fails And How To Avoid Them

The content marketing campaign is the talk of the marketing town. Every business; either small or big, has resorted to relying on the content marketing campaign to target their audience and improve…

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Backlinks For Ecommerce: 11 Actionable Ways To Build Links To Your Ecommerce Store

To let the audience know that you exist and you have the right product to suit their needs, it is necessary to make strong, concrete, and effective on-site SEO strategies to rank…

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10 Ways To Use Feedback To Improve The E-commerce Customer Experience

Online or physical - the world of business revolves around customers. The more happy customers you have, the better you would be able to boost sales and conversions.  As an e-commerce store…

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12 Effective Ways To Boost ECommerce Conversions With Social Proof

E-commerce has gained so much popularity in recent years that even popular brick-and-mortar stores have decided to create their presence online. Today, consumers can find everything online - be it a needle…

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Affiliate Marketing Success: 9 Must-Follow Affiliate Marketing Tips For Beginners

E-commerce marketing is a broad phenomenon. The process revolves around testing, tweaking, and ensuring your message gets through to your target audience.  Starting your e-commerce business in 2020-21 isn’t as easy as…

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10 Content Strategy Tips To Build A Shopify Product Page That Converts

A Shopify product page is an ultimate deal-breaker. Product pages are where your customers spend most of their time and finally make the decision to either purchase or leave your product.  The…

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6 Effective Ways You Can Use Live Chat In Conversion Rate Optimization

Excellent customer service is key to e-commerce business growth and success. You can encourage your customers to complete the checkout process by optimizing your customer service. Even if you’re getting tons of…

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Seven Ways To Use Social Media For Building A Successful Online Dropshipping Business

Social media channels such as Facebook and Instagram have gained massive momentum in recent years. Because of their wide reach and strong networking potential, these channels are not only used to build…

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10 Powerful E-Commerce Statistics You Must Know For Your Online Store

Online buying statistics are changing every time. Everything from demographics to sociographic, brand perceptions to payment preferences is changing and affecting the buying behavior of customers. You might be busy dealing with…

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Eight Effective Strategies For Driving B2B Ecommerce Sales in 2020

With global e-commerce sales expected to hit a whopping $4.2 trillion by 2020, there's more potential for online businesses to succeed. But with great opportunity comes massive competition, making it challenging for…

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How To Use Social Proof To Drive More Sales For Your Shopify Store

The world of online shopping is chock-full of options, crowded and competitive. For shoppers, a search for a single product pops up hundreds of options being sold by different stores. Moreover, competitive…

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The Best Ecommerce Analytics Substitutes For Google Analytics

To make effective changes to your store, you need to be able to analyze how every aspect is performing. A popular tool for gaining insight into the traffic you receive is Google…

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9 Key Types of Online Shoppers Every Ecommerce Entrepreneur Should Know

Everyone has a reason why they buy something online. The reasons are generally based on two things. First is how fast they make decisions. Second is whether they decide logically or emotionally.…

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6 Key Online Shopping Personas Every Ecommerce Store Owner Should Know

Every ecommerce store wants to maximize their sales by targeting the right kind of customer. This is called an online shopping persona. It is also called a buyer persona. Basically, it is…

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8 Reasons Why You Should Focus On Customer Re-engagement

Did you know that businesses lose $1.6 trillion when customers turn to their competitors? Marketers invest a lot of time, effort, and resources to acquire new leads. However, the question is does their…

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How to Use Shopping Surveys to Increase Ecommerce Conversions

Shopping surveys help you to discover why your visitors aren't buying your products, instead of just guessing at the reasons. When you know what exactly is stopping your potential customers from making…

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How to Deal with Negative Customer Reviews on Your Ecommerce Store

When you own a business, you’re bound to get negative reviews at one time. There's no question about that. That's because mistakes do happen - humans run businesses, after all, and are…

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How To Effectively Offer Customized Products On Your Shopify Store

People like feeling special. They spend a lot on unique products so they can stand out from the crowd. But what’s unique today may be common tomorrow. Big brands have boosted sales…

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11 Powerful Tips On How To Offer Great Phone Support For Your Ecommerce Store

Phone support may sound tiresome, but it’s a very strong tool in ecommerce. It goes beyond giving help to customers. The phone can become a key part of your strategy to increase…

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How to Make Your Ecommerce Store Appeal to Millennial Shoppers

Millennials (born between the 1980s and 2000s) are not only a tech-savvy demographic that enjoys shopping online, but also the largest generation in the world. In the US alone, they’re around 80…

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10 Important Conversions You Need On Your Shopify Store For Ecommerce Success

When you hear the word conversion, your mind probably rushes to a sale. While that is very important, it’s not always possible. Sometimes customers want to think a little more before they…

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The Best Ecommerce Marketing Strategies For Your Shopify Store (And Those To Avoid)

Awareness is important for any business. Your ecommerce marketing strategy deals with how you get the word out there. For ecommerce stores, there are very many ways to market one. Most will…

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10 Key Skills Every E-commerce Entrepreneur Should Have

The COVID-19 pandemic has made it difficult to meet physically or go to most stores due to social distancing. So being able to sell online has become very useful in 2020. Every…

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Effective Product Pricing Strategies You Should Use For Your Ecommerce Store

If you’re in the online shopping game, you’ll find yourself in the same field as more prominent players like Amazon and eBay. And chances are, you won’t be able to tackle them.…

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The Top AliExpress Alternatives To Quickly Get Your Dropshipping Business Off The Ground

If you’re looking to make a buck online, dropshipping might be the route to go. Running an online store using this method is right for you if you’re new to eCommerce. After…

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5 Powerful Ecommerce Spy Tools To Effectively Keep An Eye On Competitors

Before a game, teams pore through several hours of video analyzing that weekend’s opponent. They examine what the opponent does well and where they fall short. Throughout the week, they prepare themselves…

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Leave Your Ecommerce Competitors Behind With These Top Tips

There’s a common thought among many people who start businesses. “A lot of people are already doing this.” Ecommerce is no different. Many are already doing nearly everything you want to do.…

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15 Effective Ways To Boost Website Traffic To Your Ecommerce Business

You have started your ecommerce business but things are a bit slow. Whether you’re at the beginning, or already driving traffic, there’s always room for more. Getting more users to visit a…

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How To Get The First 100 Sales In Your New Ecommerce Store

You might look at businesses already succeeding and say “I’ll do just that”. Think again. The struggle to get more sales down the road is a little different from getting your first…

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The Ultimate Guide To Boosting Your Ecommerce Sales With Affiliate Marketing

You’ve poured a lot of effort and resources into marketing your eCommerce store. The brand has taken off, and you’re seeing sizable returns. You couldn’t be any happier. But let’s face it.…

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Easy Cybersecurity Tips To Protect Your Shopify Store From Hackers

As the COVID-19 pandemic spurs an increase in ecommerce, let’s take a detailed look at some of the major threat areas and offer cybersecurity tips to protect your business. Running an online…

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How To Use Discounts And Promotions To Boost Sales In Your Ecommerce Store

Do you know how powerful discounts and promos are for boosting ecommerce sales? According to this study, 59% of shoppers search for promo codes before buying. And up to 54% of online…

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How to Grow Your Dropshipping Business

Dropshipping is a great way to venture into the eCommerce industry. It is especially advantageous given that you don’t need too much capital to set up your online store. With the dropshipping…

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How To Write Great Ecommerce Product Descriptions That Sell

Getting a potential customer to visit your Shopify store and browse your product pages is one thing, but convincing them to click the “add to cart” button is a struggle of its…

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What to Know About Using Email Marketing For Your Shopify Store

Building an email list is one of the most vital keys to successfully marketing your Shopify store. Email marketing remains one of the most powerful and effective methods of building value and…

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The Ultimate Guide to Effective Influencer Marketing for Ecommerce in 2020

As the proprietor of an online store, promoting your brand takes up a large chunk of your time. In this digital era, the ideal avenue for eCommerce marketing is using social media.…

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How to Successfully Market Your Shopify Store on Pinterest

Pinterest has evolved into one of the most effective channels for ecommerce marketing. With 150 million active users saving 2 million shopping pins on boards every day, Pinterest has set itself apart…

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How to Successfully Use Twitter Marketing for Your Shopify Store

Twitter is a microblogging site and app combination that has 280 character-per-post limit. Due to the short post length being the norm, Twitter is often the source of rapid fire conversations on…

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How to Successfully Use Snapchat Ads for Your Shopify Store

After you’ve set up your Shopify store, you need to direct as much traffic as possible to your site in the hopes of converting some of that into sales. There are several…

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How to Successfully Use Video Marketing for Your Shopify Store

When it comes to growing your Shopify store, the power of video in your marketing strategy can’t be underscored enough. Plenty of online store owners utilize blogs and image marketing to get…

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Finding Reliable Dropshipping Suppliers in 2020

Looking for dropshipping suppliers in 2020 needs some savvy skills to match your goals with the capabilities of your supplier. However, you need to start off on the right foot with your…

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How to do SEO Right for Your Shopify Store

In the beginnings of eCommerce, there were a few online stores – prompting proprietors to focus their energies on making aesthetically attractive stores and wait for customers to find them. However, with…

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How to Successfully Use Instagram Marketing for Your Shopify Store

Instagram is a social platform focused on photo and video sharing. It was bought by Facebook in 2012 and has since then grown to be a valuable way for businesses to engage…

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How to successfully use YouTube marketing for your Shopify store

From its inception in 2005 as a dating site that was pivoted into a video sharing site with low resolution clips, YouTube has grown into the second largest search engine behind Google.…

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How to grow your Shopify store

The world has reached a stage where convenience plays a big role in people’s buying decisions. The growth of online shopping has particularly underscored this phenomenon; the growing value of eCommerce platforms…

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How to Find Great Dropshipping Products That Sell

If you’re new to eCommerce and have no particular niche you want to be involved in, you can find yourself spoiled for choice regarding the products you want to sell. Before you…

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How to successfully use Facebook ads for your Shopify store

With so many people dabbling in the same niche as you, you need to find ways to attract more customers to your Shopify store. One of the premier clusters of your target…

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